The 3 Ways Websites and Blogs Make Money

By Jacob Paulsen | December 23, 2011

If you recently started a blog or have a website you may be looking for creative ways to generate revenue. As I considered all the various ways to generate revenue online I was able to boil it down to just three generic methods. As you review the concepts and some of the specific examples, consider how

Top Ten Most Influential Retailers According to Klout

By Jacob Paulsen | December 21, 2011

Klout recently published a list of the top 10 most influential retailers this holiday season. Consider that in order to be influential these retailers must engage customers in conversation. I imagine that this is a significant customer service channel for most of these businesses but its also a revenue generator.

GOMO: A New Mobile Initiative From Google

By Jacob Paulsen | November 29, 2011

Google has launched to help users understand the key components in launching a mobile website. There is a lot of helpful resources you can read to help you understand why and how you can go mobile. My favorite feature is the mobile simulator. Unless you

7 Habits of Highly Successful Sales People

By Jacob Paulsen | November 21, 2011

The outline below is an adaptation of Stephen R. Covey's 7 Habits of Highly Effective People as it may apply to media sales. Use this outline and adapt it for your industry and business.

Google Webmaster Tools & XML Sitemaps Tutorial

By Jacob Paulsen | November 18, 2011

When you first build a site you need to submit it to Google so that it can be indexed. Google can more easily index your site if you have a sitemap. Since the recording of this video several years ago, Google has created a robust and helpful dashboard of tools called Google Webmaster Tools. Check it out.

Apture Aquired by Google Chrome

By Jacob Paulsen | November 14, 2011

You have probably had some engagement with Apture without ever noticing it. Apture was a system designed to give sure users more information about keywords or links in a popup window. This served to help the user get the

How SEO Works: Search Engine Basics from Matt Cutts

By Jacob Paulsen | November 11, 2011

This video entitled “How Search Works” reviews search engine basics. Matt Cutts, who is featured in the video has become a bit of a Google celebrity. He is my favorite person on Google Plus 🙂

12 Authors to Guide You Through 12 Books in 2012

By Jacob Paulsen | November 7, 2011

I realized that we would need a significant enough group of people in the book club so as to offer the author high exposure and potential for book sells. Thus the goal was refined to find 12,000 other people to read 12 books with me, being lead by the author of each of the 12 books.

Getting The Most Out of Your Next Networking Event

By Jacob Paulsen | October 21, 2011

When it comes to a networking event I'm as guilty as anyone else. My day is busy and when I go to a mid-day luncheon or other type of event, I just want to go to my table, sit down, and check emails on my phone until its over. I recently felt the sting of…

Google Plus 1 Now Integrated Into Google Adwords: Social SEO

By Jacob Paulsen | October 17, 2011

The reason online marketing professionals are excited about Google +1 is because of the influence that this new social network can have on search results on Google. We have now taken one step closer to that reality as the +1 buttons have been added to Paid Results via Google Adwords.

Ten Reasons Why I Use Veretekk's Internet Marketing Suite of Tools

By Jacob Paulsen | October 10, 2011

Veretekk is at its most basic form a suite of powerful tools available at a monthly subscription. Veretekk has been around for longer than any other company in the internet marketing field and the completeness of their system is un-matched. In addition Veretekk offers a two tier affiliate program to help compensate users who refer…

Driving More Traffic with Tweet Old Post WordPress Plugin

By Jacob Paulsen | October 6, 2011

As you develop a strong list of Twitter followers it becomes necessary to consistently put information in front of those people to keep them engaged. People do not read every single tweet in their news feed so you have to push out content to your followers at different times of day on an ongoing consistent…