This page acts as an archive of media and press in which I've been interviewed or featured. Links primarily will open to a 3rd party website.
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Part 1 in this series. I talk about how to approach affiliate marketing for success.
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
A great conversation in which I'm asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito's products and at no point during…
I'm a guest on this podcast in which we discuss common mistakes made by concealed carriers.
A fun conversation about the actual application of a weapon-mounted light vs a handheld light.
Some great tips about minimizing risk of a home invasion.
On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…
Interview for Coloradoan.com about reported shootings along Interstate 25
Entravision Communications Corp. announced the addition of Jacob Paulsen as interactive sales manager for its Colorado markets. In his new role, Paulsen will be responsible for leading Entravision’s digital and interactive sales efforts in its Denver, Aspen, Colorado Springs and Pueblo markets.