Jacob Paulsen - Concealed Carry Digital Marketer

How to STOP Using Eventbrite & Why The Firearm Industry Should Get Off The Platform

I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to do it full time are still NOT web builders or marketing gurus. They are firearm instructors. So it is no surprise that a large majority…

How To Bulk Generate Unique Coupon Codes With WooCommerce

If you have occasion to need to generate a large number of coupon codes that are all unique but have the same rules, restrictions, and parameters this tutorial is for you. Why Doing This Using The Default WooCommerce Coupons Will Suck Sadly there is no way with WooCommerce to create more than one coupon at…

Customers Are Tolerant But Require Good and Fast Communication

Before I begin a disclaimer is necessary for me to feel like I can publish this. You need to know that my own small business is far from perfect. We screw up. We sometimes make poor decisions. We endeavor to be awesome and try hard to do the right thing, be the best at what…

Setting Up a Landing Pages and Sales Letters With WooCommerce

I use WordPress for most of my sites, and I prefer WooCommerce for my shopping cart software. Over the years it has gotten much easier to build quality landing pages and sales pages. Here are several ways to do it effectively.

Goodbye Holly: The Eulogy for A Paulsen Family Dog

Holly's beginning is uncertain. When we arrived at the dog shelter in Salt Lake on September 23rd, 2006 the employees told us she was appx 2 years old and had already been through 2 previous homes. Despite her rocky first years, she seemed sweet to us, and almost exactly 13 months after our marriage, we…

Don't Trust Bear Stats or Advice – 27 US Bear Attacks So Far This Year

I'm not a wildlife expert. I don't work for some government research center. I'm just a guy who owns a firearm education and eCommerce business. I pay loose attention to news reports of bear attacks especially when a firearm is involved. That said, I think there is some misinformation out there and I'd like to…

My Top WordPress Plugins of 2022

WordPress is an ever-changing platform with new developers entering the community all the time. I was just reviewing some older posts here on my site where I recommend WordPress plugins and I realized that many of those are plugins I don't use anymore because something new has come along that is better, or they are…

A Closer Look at My Personal Health & Fitness – Year 1

An annual check-in and look at my fitness and activity levels so I can be honest with myself about my health. This is my way of being accountable to myself by publishing these numbers publicly for all to see. Perhaps you may find some value as well.

CloverTac Podcast: The Many Sides of Concealed Carry Dot Com

Riley and I were invited to be guests on the CloverTac Podcast with our friend Chris. We talk about the origins of my business and the various pivot points and the now many sides of what we do here.