My 10 Items – Stripped Down Bug Out Bag

Recently a family member has turned me onto a TV show on The History Channel in which contestants are left fully alone in a wilderness survival situation and the person who “survives” the longest wins a sum of money. I really enjoy the TV show and one of the unique elements of the show is […]


How to Launch A Successful Podcast

In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I’m always skeptical of new initiatives that don’t have […]

enalito ecommerce summit jacob paulsen

Enalito Thriving eCommerce Summit Nov 2020

Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito’s products and at no point during […]


How To Get a Large and Engaged Loyal Audience

How do I build my email list?How do I get more podcast listeners?How do I get more website traffic?How do I rank higher on search engines?How do I get more YouTube subscribers? All these questions have the same answer, and in my experience, it isn’t what you want to hear. The real question at the […]


The Perfect Yellowstone Vacation Plan

I grew up in southwestern Wyoming, only a few hours from Yellowstone but only visited a few times in my youth. I married a woman (also from southwestern Wyoming) whose family visited almost annually. Thus, Yellowstone trips are now part of our family culture and our kids hold us accountable to keep our commitment of […]

infinite game book review

The Infinite Game by Simon Sinek – Book Review

The Infinite Game by Simon Sinek My rating: 4 of 5 stars Great read from Simon Sinek. I’m a huge Start with Why: How Great Leaders Inspire Everyone to Take Action fan and while I liked Leaders Eat Last to me it wasn’t nearly as good. Still well written just not as life-changing. The Infinite […]

email lists

Jacob Email Sins

I have a problem. I’m neurotic when it comes to email. I manage my inbox really carefully and I care too much about proper email etiquette. Over the years I’ve developed a list of what I’ve come to call Email Sins. Things that are just against any decent email etiquette and, in my opinion, should […]