Jacob Paulsen - Concealed Carry Digital Marketer

A Closer Look at My Personal Health & Fitness – Year 1

An annual check-in and look at my fitness and activity levels so I can be honest with myself about my health. This is my way of being accountable to myself by publishing these numbers publicly for all to see. Perhaps you may find some value as well.

CloverTac Podcast: The Many Sides of Concealed Carry Dot Com

Riley and I were invited to be guests on the CloverTac Podcast with our friend Chris. We talk about the origins of my business and the various pivot points and the now many sides of what we do here.

New York Times: Angry Drivers, Lots of Guns: An Explosion in Road Rage Shootings

I was recently interviewed by a NYT reporter doing a story on the recent increase in shootings related to road rage. A New York Times subscription may be required to read the story.

CCW SAFE PODCAST- EPISODE 85: JACOB PAULSEN OF CONCEALEDCARRY.COM

CCW Safe Use of Force Expert Rob High and Firing Line Radio host Phillip Naman are joined by CCW Safe COO Stan Campbell and Jacob Paulsen of concealedcarry.com to discuss the upcoming 2022 Guardian Nation Conference.

Why Retail Isn't Dead and How the Firearm Industry Is Especially Resilient

I'm a product of the internet marketing industry. In 2007 I built my first website and read “SEO For Dummies.” In 2010 I boarded 99 airplanes traveling the country and helping traditional media companies adapt to and sell online advertising. Today, I operate an eCommerce business, manage about 20 websites, operate my own email marketing…

The Three Tiers of Providers As It Relates to The Firearm Industry

As a business owner in the firearm industry, I have the task of navigating service providers as it relates to their company policies on firearms and weapons. This often means we may not be able to do business with or work with service providers because they have decided our association with the firearm industry makes…

If your house were about to burn down and you only had 5 minutes to grab something what would you grab?

It is an old exercise that I've seen a few times including in at least one major Hollywood movie. The idea is to force some inner analysis in thinking through what is really the most important in life. Seems like a valuable exercise but like most things, the theoretical exercise never measures up to the…

A Product Funnel For Firearm Instructors

In the last 15 years as a firearm instructor, I've seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

My Top WordPress Plugins of 2021

Looking back at the last year these are the WordPress and WooCommerce plugins that I've discovered and installed that I feel are worth sharing. SEO, Video Gallery, Gamification, Zapier, and much more! Also linked is my evergreen page of the top plugins I'm using right now regardless of when I found them.

Additional Resources