Why Retail Isn't Dead and How the Firearm Industry Is Especially Resilient

By Jacob Paulsen | March 4, 2022

I'm a product of the internet marketing industry. In 2007 I built my first website and read “SEO For Dummies.” In 2010 I boarded 99 airplanes traveling the country and helping traditional media companies adapt to and sell online advertising. Today, I operate an eCommerce business, manage about 20 websites, operate my own email marketing…

A Product Funnel For Firearm Instructors

By Jacob Paulsen | August 17, 2021

In the last 15 years as a firearm instructor, I've seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

The Ultimate Beginners Guide to Affiliate Marketing

By Jacob Paulsen | July 13, 2021

While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…

Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State

By Jacob Paulsen | May 21, 2021

Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.

Facebook and The Gun Industry – What You Need To Know

By Jacob Paulsen | May 17, 2021

Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…

Firearm Trainer's Podcast – Affiliate Marketing Programs

By Jacob Paulsen | March 16, 2021

Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.

How to Launch A Successful Podcast

By Jacob Paulsen | December 23, 2020

In December 2015 when my business partner suggested we launch a podcast I wasn't convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I'm always skeptical of new initiatives that don't have…

Enalito Thriving eCommerce Summit Nov 2020

By Jacob Paulsen | November 17, 2020

Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito's products and at no point during…

Interview: “Doing Things He Loves – Guns and Internet Marketing”

By Jacob Paulsen | May 22, 2020

On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…

How To Get a Large and Engaged Loyal Audience

By Jacob Paulsen | May 8, 2020

How do I build my email list? How do I get more podcast listeners? How do I get more website traffic? How do I rank higher on search engines? How do I get more YouTube subscribers? All these questions have the same answer, and in my experience, it isn't what you want to hear. The…

The $100 Startup by Chris Guillebeau – Book Review

By Jacob Paulsen | August 30, 2019

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau My rating: 4 of 5 stars I wish I had read this book a few years ago as it would have been more valuable then but all the same I'm glad I read…

Getting Past The Spam Filter And Into The Inbox

By Jacob Paulsen | August 27, 2019

Like most of my blog posts, this one is in response to a question I recently received (and have received many times in the past) from a friend. Email Marketing continues to be a strong and valuable asset in the hands of any marketer. However, email deliverability or the ability to get one's marketing emails…