Defenders Live: Keys to Success in Business & Life

By Jacob Paulsen | August 24, 2023

I was interviewed for the Defenders Live show. Lora Thorson hosts the show and does a great job of asking probing questions and surprise we discussed effectively NOTHING about guns or shooting them. You should subscribe to their show on YouTube or Facebook! In this interview we do discuss: How to be good at selling…

A Product Funnel For Firearm Instructors

By Jacob Paulsen | August 17, 2021

In the last 15 years as a firearm instructor, I've seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State

By Jacob Paulsen | May 21, 2021

Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.

Firearm Trainer's Podcast – Affiliate Marketing Programs

By Jacob Paulsen | March 16, 2021

Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.

How to Launch A Successful Podcast

By Jacob Paulsen | December 23, 2020

In December 2015 when my business partner suggested we launch a podcast I wasn't convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I'm always skeptical of new initiatives that don't have…

Enalito Thriving eCommerce Summit Nov 2020

By Jacob Paulsen | November 17, 2020

Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito's products and at no point during…

Interview: “Doing Things He Loves – Guns and Internet Marketing”

By Jacob Paulsen | May 22, 2020

On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…

Getting a High ROI From Your Booth

By Jacob Paulsen | April 24, 2019

I've been through a handful of business ventures and through them all I've been to A LOT of trade shows where I've seen A LOT of booths. I've had some opportunities to manage or execute a booth or two of my own and today's blog post is my attempt to point out the obvious lessons…

I Don't Have the Problem That You Are Trying To Solve

By Jacob Paulsen | October 11, 2017

Products solve problems. If you are a business owner, salesman, or entrepreneur of any kind ask yourself what problem does your product solve? On the flip side, if you are the consumer or buyer then there are some great advantages to using the “what problem” paradigm of shopping.

Has Amazon Ruined eCommerce For Everyone Else?

By Jacob Paulsen | July 24, 2017

I operate an eCommerce website. We sell stuff… and while as a consumer I LOVE Amazon I can't help but wonder if, as a business owner, I should hate Amazon. If you are a vendor or operate an eCommerce site here are the key things you need to consider where setting up your Amazon Seller strategy.

Business Owner? Wondering What to Do About SEO?

By Jacob Paulsen | May 1, 2017

The objective of this article is to explain the complexity of SEO for the small business owner, while still giving you some clear and simple things you can do to start. This isn't the end-all but it should at least make you feel empowered to start somewhere.