Coupon Marketing Is About To Face An Armageddon

By Jacob Paulsen | May 3, 2024

I see a marketing Armageddon on the horizon as it relates to the utilization of coupon codes. Coupon Aggregators are stealing your revenue twice over and we are letting them. Influencers and eCommerce business owners need to consider how we will fight and win this battle.

Why Retail Isn't Dead and How the Firearm Industry Is Especially Resilient

By Jacob Paulsen | March 4, 2022

I'm a product of the internet marketing industry. In 2007 I built my first website and read “SEO For Dummies.” In 2010 I boarded 99 airplanes traveling the country and helping traditional media companies adapt to and sell online advertising. Today, I operate an eCommerce business, manage about 20 websites, operate my own email marketing…

A Product Funnel For Firearm Instructors

By Jacob Paulsen | August 17, 2021

In the last 15 years as a firearm instructor, I've seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

The Ultimate Beginners Guide to Affiliate Marketing

By Jacob Paulsen | July 13, 2021

While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…

Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State

By Jacob Paulsen | May 21, 2021

Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.

Facebook and The Gun Industry – What You Need To Know

By Jacob Paulsen | May 17, 2021

Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…

Firearm Trainer's Podcast – Affiliate Marketing Programs

By Jacob Paulsen | March 16, 2021

Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.

How to Launch A Successful Podcast

By Jacob Paulsen | December 23, 2020

In December 2015 when my business partner suggested we launch a podcast I wasn't convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I'm always skeptical of new initiatives that don't have…

Enalito Thriving eCommerce Summit Nov 2020

By Jacob Paulsen | November 17, 2020

Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito's products and at no point during…

Interview: “Doing Things He Loves – Guns and Internet Marketing”

By Jacob Paulsen | May 22, 2020

On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…

How To Get a Large and Engaged Loyal Audience

By Jacob Paulsen | May 8, 2020

How do I build my email list? How do I get more podcast listeners? How do I get more website traffic? How do I rank higher on search engines? How do I get more YouTube subscribers? All these questions have the same answer, and in my experience, it isn't what you want to hear. The…

The $100 Startup by Chris Guillebeau – Book Review

By Jacob Paulsen | August 30, 2019

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau My rating: 4 of 5 stars I wish I had read this book a few years ago as it would have been more valuable then but all the same I'm glad I read…