Three WordPress SEO Tricks You Are Likely Neglecting

By Jacob Paulsen | October 7, 2015

You have a WordPress based website and you pride yourself on knowing the SEO basics but are you forgetting to do a few simple things that could make a big difference? Table of Contents Three Simple WordPress SEO Suggestions:1: Category descriptions2: Page-specific Meta Tags3: Bold, Underline, Italics Three Simple WordPress SEO Suggestions: 1: Category descriptions…

How To Make Your Blog Post Good Enough for Wikipedia

By Jacob Paulsen | August 19, 2015

Instead of trying to game the system and start adding your links to Wikipedia pages (which is against their policy) you might go to the harder effort, but far more valuable process of just creating awesome content that is likely to get Wikipedia love.

Becoming a Wikipedia Editor and Contributor

By Jacob Paulsen | August 5, 2015

Anyone can contribute to the content on Wikipedia. Marketers have a particular interest in the site since a relevant backlink to one's site from Wikipedia can be very valuable. Naturally then it would make sense for any web marketer to become familiar with Wikipedia and where possible try to leverage it (within the Wikipdia guidelines) as a tool to drive awareness and traffic.

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Business to Business Online Marketing Tactics

By Jacob Paulsen | July 16, 2015

Recently I presented a training at a local Chamber of Commerce for business leaders about how to correctly engage in business to business marketing online. Here are the ten core tips or tactics that I shared.

Savvy Business and High Level Performance Reading Curriculum

By Jacob Paulsen | July 2, 2015

On occasion I do run into people who ask more broadly for a book list that I would recommend. I have developed this book list for individuals who I am mentoring and I thought it would be appropriate to share it here

5 Ways to Increase Email Opens and Engagement

By Jacob Paulsen | June 17, 2015

Today I'm going to share five simple and proven email marketing hacks to increase engagement and open rate. Skills of internet marketing are critical in any online strategy.

Online Money Machine Experiment Documented

By Jacob Paulsen | March 26, 2015

Online marketing is about building machines in which you can put in money on one side of the machine and more money comes out on the other side of the machine. These machines, often referred to as Funnels vary from very complex to very simple.

Should You Buy Email Lists For Marketing?

By Jacob Paulsen | October 22, 2014

Email marketing leads to big ROIs because its relatively cheap to execute and is very easy to measure. Sadly, it is also difficult to get started as most of us start with few if any contacts in our email marketing subscriber lists. The temptation to buy an email list is very high. This is especially true in the B2B space where many marketers feel like it would be impossible to construct a list on their own.

Do Digital Marketers Need to Know All Of This?

By Jacob Paulsen | October 15, 2014

Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.

UTM Tracking Codes for Web Traffic Acquisition Reporting

By Jacob Paulsen | September 29, 2014

I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.

Five More Ways To Get Me To Stop Following You On Twitter

By Jacob Paulsen | September 18, 2014

I don't have any bandwidth for junk. Several years ago I originally published an article called “10 Ways to Guarantee I Stop Following You On Twitter” and today I want to add to that list with 5 more things I find annoying enough to warrant the “Unfollow.”

This RSS Trick Supports SEO Strategy and Sharing

By Jacob Paulsen | September 16, 2014

Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?