Good Business Books for Startups?
Naturally there are going to be some books that I would recommend for companies in certain industries and not others… but since your question is more generic… here is a generic list of books you should consider
SEO or Paid Traffic? A Conversation About Priorites
New businesses are often caught up in the allure of SEO. SEO shouldn’t be neglected but it may not be the place to focus your priorities. This overview is meant to help you understand the short term and long term game of online marketing.
How We Approach Our Social Content Strategy
This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out but I think this may be helpful to a really small business who is feeling overwhelmed by the consumer expectation. Objective Our customers and members…
The Online Content Creation Formula For Success
Today I had a quick conversation with a member of our team that is going to start contributing content to our website. I was explaining our general internal process for producing awesome content on our sites and it occurred to me I’ve never published an article on my own site about how to write awesome articles.
What You Need to Know About Affiliate Disclosures and Product Endorsements
The FTC regulates the laws and rules surrounding how one has to disclose your relationship with a business, product, or organization. he internet has changed the game because today anyone can create a blog for free and write about products and organizations.
Three WordPress SEO Tricks You Are Likely Neglecting
You have a WordPress based website and you pride yourself on knowing the SEO basics but are you forgetting to do a few simple things that could make a big difference? Three Simple WordPress SEO Suggestions: 1: Category descriptions Visit the Categories sub-menu under the Posts menu. Does it look like this? Its time to…
How To Make Your Blog Post Good Enough for Wikipedia
Instead of trying to game the system and start adding your links to Wikipedia pages (which is against their policy) you might go to the harder effort, but far more valuable process of just creating awesome content that is likely to get Wikipedia love.
Becoming a Wikipedia Editor and Contributor
Anyone can contribute to the content on Wikipedia. Marketers have a particular interest in the site since a relevant backlink to one’s site from Wikipedia can be very valuable. Naturally then it would make sense for any web marketer to become familiar with Wikipedia and where possible try to leverage it (within the Wikipdia guidelines) as a tool to drive awareness and traffic.
Business to Business Online Marketing Tactics
Recently I presented a training at a local Chamber of Commerce for business leaders about how to correctly engage in business to business marketing online. Here are the ten core tips or tactics that I shared.
Savvy Business and High Level Performance Reading Curriculum
On occasion I do run into people who ask more broadly for a book list that I would recommend. I have developed this book list for individuals who I am mentoring and I thought it would be appropriate to share it here
5 Ways to Increase Email Opens and Engagement
Today I’m going to share five simple and proven email marketing hacks to increase engagement and open rate. Skills of internet marketing are critical in any online strategy.
Online Money Machine Experiment Documented
Online marketing is about building machines in which you can put in money on one side of the machine and more money comes out on the other side of the machine. These machines, often referred to as Funnels vary from very complex to very simple.