Business to Business Online Marketing Tactics

Recently I presented a training at a local Chamber of Commerce for business leaders about how to correctly engage in business to business marketing online.

I talked about ten core principles:

1. Your Online Presence needs to be reflective of your best personal professional self.
2. You need to be human
3. You need to be found in the search engine
4. You need to have a website ready to capture leads
5. You need to offer up awesome valuable stuff for free
6. You need to target the few, ignore the masses
7. You need to do your homework
8. You need to leverage LinkedIn
9. You need to have a platform
10. You should read these three books

Here is the deck I used to present: B2B Marketing Solutions.