Online Technology and Tools
SearchWP Plugin Review: Why WordPress Search Breaks at Scale—and How SearchWP Fixes It
A strategic SearchWP plugin review explaining why default WordPress search fails at scale, how SearchWP fixes relevance and analytics gaps, and what I learned implementing it on a large content-heavy eCommerce site.
Read MoreAffiliate Marketing for Firearm Instructors: A Step-by-Step Guide
Firearm instructors can turn trusted gear recommendations into passive income with affiliate marketing. Learn how to get started step-by-step — from networks to branded links and student handouts.
Read MoreCan ChatGPT Replace a WordPress Developer? I Tried It So You Don’t Have To
I’ve hired WordPress devs for years—but could ChatGPT replace them? I tried building a plugin with zero coding skills and a lot of AI. Here’s what worked, what failed, and what I learned.
Read MoreCoupon Marketing Is About To Face An Armageddon
I see a marketing Armageddon on the horizon as it relates to the utilization of coupon codes. Coupon Aggregators are stealing your revenue twice over and we are letting them. Influencers and eCommerce business owners need to consider how we will fight and win this battle.
Read MoreHow to STOP Using Eventbrite & Why The Firearm Industry Should Get Off The Platform
I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to do it full time are still NOT web builders or marketing gurus. They are firearm instructors. So it is no surprise that a large majority…
Read MoreSetting Up a Landing Pages and Sales Letters With WooCommerce
I use WordPress for most of my sites, and I prefer WooCommerce for my shopping cart software. Over the years it has gotten much easier to build quality landing pages and sales pages. Here are several ways to do it effectively.
Read MoreMy Top WordPress Plugins of 2022
WordPress is an ever-changing platform with new developers entering the community all the time. I was just reviewing some older posts here on my site where I recommend WordPress plugins and I realized that many of those are plugins I don’t use anymore because something new has come along that is better, or they are…
Read MoreMy Top WordPress Plugins of 2021
Looking back at the last year these are the WordPress and WooCommerce plugins that I’ve discovered and installed that I feel are worth sharing. SEO, Video Gallery, Gamification, Zapier, and much more! Also linked is my evergreen page of the top plugins I’m using right now regardless of when I found them.
Read MoreWeb Hosting and Website Builders for The Firearm Industry
I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about the concept of a CMS and built a website using WordPress version 1. Since then I’ve built and maintained over 100 websites both of my own and of clients. Today…
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