Online Technology and Tools
How to STOP Using Eventbrite & Why The Firearm Industry Should Get Off The Platform
I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to do it full time are still NOT web builders or marketing gurus. They are firearm instructors. So it is no surprise that a large majority…
Read MoreSetting Up a Landing Pages and Sales Letters With WooCommerce
I use WordPress for most of my sites, and I prefer WooCommerce for my shopping cart software. Over the years it has gotten much easier to build quality landing pages and sales pages. Here are several ways to do it effectively.
Read MoreMy Top WordPress Plugins of 2022
WordPress is an ever-changing platform with new developers entering the community all the time. I was just reviewing some older posts here on my site where I recommend WordPress plugins and I realized that many of those are plugins I don’t use anymore because something new has come along that is better, or they are…
Read MoreMy Top WordPress Plugins of 2021
Looking back at the last year these are the WordPress and WooCommerce plugins that I’ve discovered and installed that I feel are worth sharing. SEO, Video Gallery, Gamification, Zapier, and much more! Also linked is my evergreen page of the top plugins I’m using right now regardless of when I found them.
Read MoreWeb Hosting and Website Builders for The Firearm Industry
I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about the concept of a CMS and built a website using WordPress version 1. Since then I’ve built and maintained over 100 websites both of my own and of clients. Today…
Read MoreThe Ultimate Beginners Guide to Affiliate Marketing
While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Read MoreWordPress Plugins For Importing RSS Feeds to Posts
Copying one blog to make another is generally not a good strategy but there are a lot of things in life that come in the form of RSS and thus you may find this a useful tool. Here I will review a few of the options you may consider.
Read MoreHow to Launch A Successful Podcast
In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I’m always skeptical of new initiatives that don’t have…
Read MoreGetting Past The Spam Filter And Into The Inbox
Like most of my blog posts, this one is in response to a question I recently received (and have received many times in the past) from a friend. Email Marketing continues to be a strong and valuable asset in the hands of any marketer. However, email deliverability or the ability to get one’s marketing emails…
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