Online Technology and Tools
You Have Emails But You Don’t Have An Email Marketing Strategy
This is for any business owner or marketer who is currently NOT sending regular emails to an email list of subscribers, customers, and potential customers. This conversation usually happens when I’m talking to a business owner who has been around for a few years but doesn’t currently send much or any email. WHY You Need…
Read MoreHow and Why To Buy Domains That Are Not Available
In 2016 I was attending the Traffic and Conversion Summit event where I heard a presentation from Perry Belcher about some of his best tips to acquiring good domain names. Since then I’ve been on a personal journey to acquire quality domain names. I’ve found some tricks that work for me and some that I…
Read MoreThe Answer is Zapier – Solve All Online System Integrations
Companies do exist that claim to have the full suite! Do it all with them and you’ll never have to worry about getting all the different systems to play nice together. The issue with those providers is that they suck. So, we all end up using a bunch of different services for different things.
Read MoreDrama Credit Card Processing
I’ve been through my fair share of Credit Card Merchant providers. It’s a mess of an industry. If you are new to e-commerce you may be scratching your head in frustration. Here are some of the things to watch out for and the smartest thing I’ve ever done to get through the mess.
Read MoreBusiness Owner? Wondering What to Do About SEO?
The objective of this article is to explain the complexity of SEO for the small business owner, while still giving you some clear and simple things you can do to start. This isn’t the end-all but it should at least make you feel empowered to start somewhere.
Read MoreSEO or Paid Traffic? A Conversation About Priorites
New businesses are often caught up in the allure of SEO. SEO shouldn’t be neglected but it may not be the place to focus your priorities. This overview is meant to help you understand the short term and long term game of online marketing.
Read MoreHow We Approach Our Social Content Strategy
This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out but I think this may be helpful to a really small business who is feeling overwhelmed by the consumer expectation. Objective Our customers and members…
Read MoreThe Online Content Creation Formula For Success
Today I had a quick conversation with a member of our team that is going to start contributing content to our website. I was explaining our general internal process for producing awesome content on our sites and it occurred to me I’ve never published an article on my own site about how to write awesome articles.
Read MoreThree WordPress SEO Tricks You Are Likely Neglecting
You have a WordPress based website and you pride yourself on knowing the SEO basics but are you forgetting to do a few simple things that could make a big difference? Three Simple WordPress SEO Suggestions: 1: Category descriptions Visit the Categories sub-menu under the Posts menu. Does it look like this? Its time to…
Read MoreWooCommerce Plugin – Product Specific Thank You Page
This plugin for WordPress and extension for WooCommerce allows the admin to designate a custom thank you page. When a custom thank you page has been set for a product, upon checkout the customer will see the order completed page for only a few seconds and then will be forwarded to the designated page.
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