Online Technology and Tools
WordPress Plugins For Importing RSS Feeds to Posts
Copying one blog to make another is generally not a good strategy but there are a lot of things in life that come in the form of RSS and thus you may find this a useful tool. Here I will review a few of the options you may consider.
Read MoreHow to Launch A Successful Podcast
In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I’m always skeptical of new initiatives that don’t have…
Read MoreGetting Past The Spam Filter And Into The Inbox
Like most of my blog posts, this one is in response to a question I recently received (and have received many times in the past) from a friend. Email Marketing continues to be a strong and valuable asset in the hands of any marketer. However, email deliverability or the ability to get one’s marketing emails…
Read MoreYou Have Emails But You Don’t Have An Email Marketing Strategy
This is for any business owner or marketer who is currently NOT sending regular emails to an email list of subscribers, customers, and potential customers. This conversation usually happens when I’m talking to a business owner who has been around for a few years but doesn’t currently send much or any email. WHY You Need…
Read MoreHow and Why To Buy Domains That Are Not Available
In 2016 I was attending the Traffic and Conversion Summit event where I heard a presentation from Perry Belcher about some of his best tips to acquiring good domain names. Since then I’ve been on a personal journey to acquire quality domain names. I’ve found some tricks that work for me and some that I…
Read MoreThe Answer is Zapier – Solve All Online System Integrations
Companies do exist that claim to have the full suite! Do it all with them and you’ll never have to worry about getting all the different systems to play nice together. The issue with those providers is that they suck. So, we all end up using a bunch of different services for different things.
Read MoreDrama Credit Card Processing
I’ve been through my fair share of Credit Card Merchant providers. It’s a mess of an industry. If you are new to e-commerce you may be scratching your head in frustration. Here are some of the things to watch out for and the smartest thing I’ve ever done to get through the mess.
Read MoreBusiness Owner? Wondering What to Do About SEO?
The objective of this article is to explain the complexity of SEO for the small business owner, while still giving you some clear and simple things you can do to start. This isn’t the end-all but it should at least make you feel empowered to start somewhere.
Read MoreSEO or Paid Traffic? A Conversation About Priorites
New businesses are often caught up in the allure of SEO. SEO shouldn’t be neglected but it may not be the place to focus your priorities. This overview is meant to help you understand the short term and long term game of online marketing.
Read MoreHow We Approach Our Social Content Strategy
This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out but I think this may be helpful to a really small business who is feeling overwhelmed by the consumer expectation. Objective Our customers and members…
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