Press and Media
Off Duty On Duty Podcast: Don’t Get Shot By the Police Revisited
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
Read MoreFirearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.
Read MoreUSA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Read MoreFirearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Part 1
Part 1 in this series. I talk about how to approach affiliate marketing for success.
Read MoreABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
Read MoreFirearm Trainer’s Podcast – Visual Stimulus in Training
A great conversation in which I’m asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
Read MoreEnalito Thriving eCommerce Summit Nov 2020
Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito’s products and at no point during…
Read MoreCCX2 – Are You A Stupid Gun Owner?
I’m a guest on this podcast in which we discuss common mistakes made by concealed carriers.
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