Press and Media
New York Times: Angry Drivers, Lots of Guns: An Explosion in Road Rage Shootings
I was recently interviewed by a NYT reporter doing a story on the recent increase in shootings related to road rage. A New York Times subscription may be required to read the story.
Read MoreCCW SAFE PODCAST- EPISODE 85: JACOB PAULSEN OF CONCEALEDCARRY.COM
CCW Safe Use of Force Expert Rob High and Firing Line Radio host Phillip Naman are joined by CCW Safe COO Stan Campbell and Jacob Paulsen of concealedcarry.com to discuss the upcoming 2022 Guardian Nation Conference.
Read MoreOff Duty On Duty Podcast: Don’t Get Shot By the Police Revisited
An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.
Read MoreFirearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.
Read MoreUSA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Read MoreFirearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Read MoreFirearm Trainer’s Podcast – Affiliate Marketing Part 1
Part 1 in this series. I talk about how to approach affiliate marketing for success.
Read MoreABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
Read MoreFirearm Trainer’s Podcast – Visual Stimulus in Training
A great conversation in which I’m asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
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