This page is frequently updated to reflect the WordPress plugins I absolutely love and strongly recommend.

In no specific order:

akismet

The absolute standard for identifying and reducing SPAM comments. Start with the free version.

beaver builder

My favorite "drag and drop" page builder. Just easier to make landing page or content pages like this one. A close competitor is Elementor.

classic editor

I'm a WordPress purist and I can't bring myself to use the new "block" system. This plugin reverts the editor back to a standard TinyMCE style HTML editor.

adbutler

The plugin only works with a paid Adbutler account. In my opinion the most economic professional ad server option with quality WordPress integration.

admin columns

Allows you to customize what columns you see on the admin backend for posts, pages, etc. Very helpful to reduce clutter and increase load times

wp offload media

Allows you to host your images and media on Amazon S3 (or others) to speed up page load times.

all in one video gallery plugin

Auto import new videos from YouTube channels or manually add them to create a video gallery on your site. Supports VAST ads and I LOVE it.

blubrry wordpress podcast plugin

The best way to run/host a podcast with WordPress. Pay for the Blubrry hosting and host your audio files with them as well.

wordpress table of contents

Easily insert a table of contents into posts. Increases SEO value and helps the reader experience. Free and awesome!

wordpress zapier plugin

The most versatile Zapier plugin I've found so far and trust me I've tried many. Fire zaps based on various WordPress activities

GamiPress

Open source set of plugins designed to help you add gamification to WordPress. Awards, badges, achievements, and ranks based on purchases or other activities.

WordPress business directory

A set of plugins used to build a LOCAL business directory in WordPress. I've been through a few but have been using this one for several years now. The best out there at this point.

Custom WordPress Menu

My favorite plugin for customizing and creating a more dynamic menu in WordPress. Worth buying the Pro version.

Duplicate Post

The best plugin to enable the option to quickly clone pages or posts or other post types in WordPress. Recently acquired by Yoast.

page-links-to plugin

Sometimes you need to redirect a WordPress page or post to a different page or post. This plugin is simple and lightweight but gets it done.

Photo Gallery

Most effective and easy-to-use plugin I've found for creating photo galleries.

pretty links

Been loving this plugin for about a decade. Create "pretty" links that redirect to any other link you want. Great for affiliate stuff or just making shortcuts.

no follow links WordPress

Add an option in the WordPress link settings menu to make the link a no-follow link. Helpful to manage your SEO impact.

list-children

Quick and easy way to display a list of child pages on a parent page in bullet point format.

rafflepress-square

Stop paying a fortune for 3rd party systems to manage your giveaways and raffles. This plugin brings it all into WordPress and is very affordable.

rankmath

I used All In One SEO forever but have been transitioning my sites to RankMath. I think it is currently the best tool for SEO optimization.

Sensei LMS WordPress

A full power Learning Management System for WordPress. Host and sell courses with ease.

forminator form builder

I've been using Contact Form 7 forever but recently I've been migrating over to Forminator Pro. A much more versatile form builder.

WooCommerce Plugins:

woocommerce

Over 30% of online stores worldwide are using WooCommerce. Free. Versatile. Widely developed. Awesome.

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My favorite "drag and drop" page builder. Just easier to make landing page or content pages like this one. A close competitor is Elementor.

woocomm conditional payments

Block certain payment methods or shipping options for specific products or product categories.

WooComm Conversion Tracking

Track conversion rates from popular online ad platforms like Facebook. Get the Pro version.

woofunnels

A collection of plugins to help you optimize checkout, add order bumps, and build sales funnels post-checkout with OTOs. CRITICAL.

foo events

So far my favorite way to sell events with WooCommerce. A free mobile app exists to help check-in students as well.

Printful Woocomm

Printful is a 3rd party service that dropships custom apparel. Set up your custom shirts etc and then sell them via WooCommerce.

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Best tool to track your cost of goods. Decent reporting. Compatible with Metorik.

tax jar

I use TaxJar for automatic sales tax calculation, reporting, and autofiling. I tried Taxify for a time but it sucked. Happy with TaxJar.

WooCommerce-Memberships-Plugin

Extremely high-quality plugin for managing memberships on WordPress. Control access, provide discounts, and much more.

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The easiest way to sell a subscription or membership. Recurring revenue done easy with WooCommerce. Compatible with WooCommerce Memberships and Metorik.

NextMove TY Page Woocomm

The best way to setup custom thank you pages for WooCommerce. Integrates well with WooFunnels.