Not long ago, you could spot a spam email from a mile away. It was full of flashy graphics, brightly colored buttons, suspicious hyperlinks, and enough marketing language to make
I’m a product of the internet marketing industry. In 2007 I built my first website and read “SEO For Dummies.” In 2010 I boarded 99 airplanes traveling the country and
While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.
In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one.
I’ve been through a handful of business ventures and through them all I’ve been to A LOT of trade shows where I’ve seen A LOT of booths. I’ve had some
On occasion I do run into people who ask more broadly for a book list that I would recommend. I have developed this book list for individuals who I am mentoring and I thought it would be appropriate to share it here
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
When you are starting a business your needs vary depending on what you are doing. I have found however, that there are a few things that all businesses need. Here are some of the basics that I always share.
In 2006 I read Raving Fans: A Revolutionary Approach To Customer Service and it changed forever the way I think of quality customer service. I’ve been reflecting recently on some real life examples of customer service. Here they are:
