Online Technology And Tools

UTM Tracking Codes for Web Traffic Acquisition Reporting

By Jacob Paulsen | September 29, 2014 |

I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.

Five More Ways To Get Me To Stop Following You On Twitter

By Jacob Paulsen | September 18, 2014 |

I don’t have any bandwidth for junk. Several years ago I originally published an article called “10 Ways to Guarantee I Stop Following You On Twitter” and today I want to add to that list with 5 more things I find annoying enough to warrant the “Unfollow.”

This RSS Trick Supports SEO Strategy and Sharing

By Jacob Paulsen | September 16, 2014 |

Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?

How Do You Get A Klout Score of 60 and Why Do You Care?

By Jacob Paulsen | September 9, 2014 |

They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.

The Marketer’s Ultimate Guide to RSS

By Jacob Paulsen | September 2, 2014 |

Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.

SEO Rank Reporter WordPress Plugin Review

By Jacob Paulsen | June 6, 2014 |

SEO Rank Reporter allows the user to input as many phrases and keyword queries as desired to track how any given URL ranks on Google for that query. The plugin refreshes data every…

Everyone is a Publisher – 3 Tips to Stand Out

By Jacob Paulsen | March 5, 2014 |

To stand out among the clutter one has to produce content that is FAR more valuable to one’s audience than everyone else. That could be entertaining, educational, informative, or whatever your audience craves.

Content Strategy Magic Question

By Jacob Paulsen | December 13, 2013 |

I call it the magic question because it puts everything else into perspective. When I talk to advertisers and business owners who are trying to build an online audience around their brand, product, or events the conversation almost always come back to content. Content is at the core of the three Cs of internet marketing and without it no amount of great paid ads, SEO, or awesome products has any legs.

Trying to Explain Twitter to People Who Don’t Understand It

By Jacob Paulsen | October 8, 2013 |

I often hear from people about how much they love Facebook but hate Twitter. Or perhaps the most common way I hear it is “I just don’t understand Twitter.” Here I’m going to attempt to outline some of the key differences and advantages of Twitter comparing it to Facebook.