Marketing | Jacob S. Paulsen.com

Trying to Explain Twitter to People Who Don't Understand It

By Jacob Paulsen | October 8, 2013

I often hear from people about how much they love Facebook but hate Twitter. Or perhaps the most common way I hear it is “I just don't understand Twitter.” Here I'm going to attempt to outline some of the key differences and advantages of Twitter comparing it to Facebook.

Rules For Successful Blog Posting on WordPress

By Jacob Paulsen | September 27, 2013

Learn the most critical rules to posting blogs in WordPress that will drive traffic and encourage search engines to love your site.

The Business Argument In Favor of Creating Twitter Lists

By Jacob Paulsen | September 24, 2013

You may choose to create a private list if you want to be able to quickly look at tweets from a select group or segment of twitter users without giving anyone else access to seeing the list. Perhaps you want to quickly look at tweets from America's Got Talent Judges but you don't want anyone else to know you are obsessed with the show?

Goodreads For Authors: How to Take Your Book Social

By Jacob Paulsen | March 6, 2013

If you are an author, and haven't heard about Goodreads.com you need to fire your coach, publisher, or PR company. Goodreads.com is a fast growing social network for readers of all genres. Like most social networks you setup your own profile, connect with friends, and send private messages. It is different in that everything you do to interact within the site is based around books.

Quarterly Newsletter Published Today

By Jacob Paulsen | October 4, 2012

The quarterly newsletter has unique content with articles and features I don't publish anywhere else. If you don't already subscribe I encourage you to do so. Four times a year isn't too bad and you can always unsubscribe if you don't find the content valuable!

5 Resources I Give All Starting Out Entrepreneurs

By Jacob Paulsen | September 26, 2012

When you are starting a business your needs vary depending on what you are doing. I have found however, that there are a few things that all businesses need. Here are some of the basics that I always share.

Blogs Are a Trusted Source for Moms

By Jacob Paulsen | September 11, 2012

Blogs are the number one most trusted online medium for Moms looking for parenting advice among other things. More trusted than Facebook, YouTube, Pinterest, Twitter, or Tumblr. Can you visualize it? Moms also

MyEmailProgram.com JUST LAUNCHED

By Jacob Paulsen | July 23, 2012

I have been working hard over the last 12 months to test and launch my very own email marketing product to compete with the iContacts and Constant Contacts of the web. Now after much testing, investment, and feedback I'm excited to share with

The Art of Split Testing: Online Marketing Strategies

By Jacob Paulsen | June 20, 2012

Split testing is the basic process of trying two very similar things to see which is more effective. With Internet marketing this could be two banner ads, landing pages, email scripts, or subject lines. Split testing is a good thing to try whenever you are trying to determine the most effective copy, image, or headline for…

5 Places to Get Blog Ideas and Content – No More Excuses

By Jacob Paulsen | May 14, 2012

Do you sometimes feel dried up when it comes to finding new things to blog about? I have found that when it comes to writing, sometimes the juices just don't want to flow. Outside of reading a great book called “Finding Your Flow” back in January I have often found that the following strategies are a good way to drum up some ideas and content.

3 Other Great Places to Buy PPC Advertising

By Jacob Paulsen | March 23, 2012

Are you tired of Google Adwords yet? I'm as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.