The Business Argument In Favor of Creating Twitter Lists

By Jacob Paulsen | September 24, 2013

You may choose to create a private list if you want to be able to quickly look at tweets from a select group or segment of twitter users without giving anyone else access to seeing the list. Perhaps you want to quickly look at tweets from America's Got Talent Judges but you don't want anyone else to know you are obsessed with the show?

Goodreads For Authors: How to Take Your Book Social

By Jacob Paulsen | March 6, 2013

If you are an author, and haven't heard about you need to fire your coach, publisher, or PR company. is a fast growing social network for readers of all genres. Like most social networks you setup your own profile, connect with friends, and send private messages. It is different in that everything you do to interact within the site is based around books.

Quarterly Newsletter Published Today

By Jacob Paulsen | October 4, 2012

The quarterly newsletter has unique content with articles and features I don't publish anywhere else. If you don't already subscribe I encourage you to do so. Four times a year isn't too bad and you can always unsubscribe if you don't find the content valuable!

5 Resources I Give All Starting Out Entrepreneurs

By Jacob Paulsen | September 26, 2012

When you are starting a business your needs vary depending on what you are doing. I have found however, that there are a few things that all businesses need. Here are some of the basics that I always share.

Blogs Are a Trusted Source for Moms

By Jacob Paulsen | September 11, 2012

Blogs are the number one most trusted online medium for Moms looking for parenting advice among other things. More trusted than Facebook, YouTube, Pinterest, Twitter, or Tumblr. Can you visualize it? Moms also JUST LAUNCHED

By Jacob Paulsen | July 23, 2012

I have been working hard over the last 12 months to test and launch my very own email marketing product to compete with the iContacts and Constant Contacts of the web. Now after much testing, investment, and feedback I'm excited to share with

The Art of Split Testing: Online Marketing Strategies

By Jacob Paulsen | June 20, 2012

Split testing is the basic process of trying two very similar things to see which is more effective. With Internet marketing this could be two banner ads, landing pages, email scripts, or subject lines. Split testing is a good thing to try whenever you are trying to determine the most effective copy, image, or headline for…

5 Places to Get Blog Ideas and Content – No More Excuses

By Jacob Paulsen | May 14, 2012

Do you sometimes feel dried up when it comes to finding new things to blog about? I have found that when it comes to writing, sometimes the juices just don't want to flow. Outside of reading a great book called “Finding Your Flow” back in January I have often found that the following strategies are a good way to drum up some ideas and content.

3 Other Great Places to Buy PPC Advertising

By Jacob Paulsen | March 23, 2012

Are you tired of Google Adwords yet? I'm as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.

Sponsored Tweets Setup Tutorial Video

By Jacob Paulsen | February 29, 2012

I wrote an article a few months ago about this great program for generating some extra revenue from Twitter. If you prefer written directions I would go back to

The Three Cs of Internet Marketing

By Jacob Paulsen | February 22, 2012

That is why I now always talk about the three Cs of Internet Marketing. This gives me a framework around which I can organize my thoughts and in which the clients can better understand the complete strategy and action points. The three Cs are in a certain chronological order and need to be addressed accordingly. Strategies revolve around these three points and always in this order.

Real Life Examples of Great Customer Service

By Jacob Paulsen | January 9, 2012

In 2006 I read Raving Fans: A Revolutionary Approach To Customer Service and it changed forever the way I think of quality customer service. I've been reflecting recently on some real life examples of customer service. Here they are: