Make the Numbers a Part of Your Life

By Jacob Paulsen | September 26, 2011

I'll never forget an old manager of mine who once told me “What can be measured, can be improved.” I have always felt strongly about the importance of keeping track of results in order to improve. In high school I charted all of my race times for Cross Country and Track and Field into a…

Top Ten Legal Tips to Safeguard Your Website's Liability

By Jacob Paulsen | September 6, 2011

We have become a digital society but we have also become a heavily regulated, law-suit happy society. It doesn't take too much effort to safeguard yourself against legal liability by following some simple steps when working with your online marketing strategies and presence. Here are my Top 10 Legal Tips to Protect You and Your…

Find Out Who your Real Twitter Friends Are: Who Is Following You Back?

By Jacob Paulsen | August 15, 2011

I’ll be the first one to admit that I don’t follow very many people on Twitter who aren’t willing to follow me back. Outside of Stephen Colbert and a few other celebrities I automatically unfollow people on Twitter who aren’t following me in return. I utilize a software program called Tweetadder to do that, but…

Building A Custom Twitter Background With Adobe Photoshop

By Jacob Paulsen | July 22, 2011

With the recent changes to the Twitter platform, it has become more difficult to build a custom Twitter background. The background area of Twitter is not completely fixed. The amount of space that you have to design around the twitter frame varies based on the screen size / resolution of the computer screen that the…

Google Plus Making a Big Splash… Will you Plus One this Blog Post?

By Jacob Paulsen | July 11, 2011

Google Plus has arrived in a big way. You might have noticed the little +1 buttons in your Google search results for the last few weeks but nobody really had much of an idea what it was about until now. In a nutshell Google Plus is another attempt by Google at launching a usable social…

SEO: 301 Redirect Non-www to www for Your WordPress Site

By Jacob Paulsen | June 27, 2011

One of the biggest problems that online marketers have when trying to optimize their websites is in building online reputation and recognition across the internet. What many don’t understand is that yoursite.com and www.yoursite.com are, in the eyes of the search engines, two different websites. The last thing you want to do is split all…

New WordPress Automated SEO Plugin

By Jacob Paulsen | June 24, 2011

SEO is at the top of every person’s mind because what is the point of having a website if nobody ever sees it. Since SEO can be a very complicated effort, we are all looking for tools to help facilitate and automate the processes. SEOPressor is one of those tools. SEOPressor SEO WordPress Plugin This…

Sponsored Tweets: Make Money With Your Twitter Posts Tutorial

By Jacob Paulsen | June 22, 2011

The idea of making money on Twitter isn’t a new one. I believe that the greatest way to “make money” on Twitter is to engage a large audience of interested followers and provide them with high quality content. It is difficult to put a price on a loyal following but its also a good idea…

Alexa: Website Information Source & SEO Tool

By Jacob Paulsen | June 13, 2011

Alexa was founded in 1996 as the web’s premier information source for websites. The data is gathered by anonymous web users around the world that use the Alexa toolbar. Millions of users now have the toolbar installed on their browser and Alexa has become one of the world’s largest crawlers of the web. You can also download…

Launching Your Online Marketing Plan: Basics Summary

By Jacob Paulsen | June 8, 2011

Are you trying to get started with a website, blog, or lead generation page? Are you trying to sort through all of the different software programs available for email marketing, blogging, managing social media, and webcasting? Here is my simple walk through: Start With Hosting If you are going to manage an online presence you…

A Beginner's Guide to Email Marketing

By Jacob Paulsen | May 31, 2011

Email marketing is in the most basic form simplistic. Build a list and send stuff to it with both educational and promotional information. As a business owner or internet marketing professional you should consider gathering email addresses among your very top priorities. In fact, its hard for me these days to think of a profession…

I'm Obsessed With QR Codes: What Are They & How Do You Use Them?

By Jacob Paulsen | May 13, 2011

How you seen these around? Primarily found on advertisements, QR codes are mobile friendly, square barcodes that can be scanned by smartphones. QR codes can contain a variety of different types of information from URLs to PayPal buy now links. The QR code directly to the left, when scanned, will take you directly to this…