I'm Obsessed With QR Codes: What Are They & How Do You Use Them?

By Jacob Paulsen | May 13, 2011

How you seen these around? Primarily found on advertisements, QR codes are mobile friendly, square barcodes that can be scanned by smartphones. QR codes can contain a variety of different types of information from URLs to PayPal buy now links. The QR code directly to the left, when scanned, will take you directly to this…

A Great Business Book or App by John Eckberg

By Jacob Paulsen | April 20, 2011

A wonderful author and friend of mine has published a new book which gives great insight and inspiration to leaders and business people everywhere. “Pot of Gold: Business Book Nuggets for Leadership, Work and Career” by John Eckberg is a collection of business book excerpts. John has had an amazing life interviewing business success stories across…

How You Lose Fans and Followers on Facebook & Twitter

By Jacob Paulsen | April 14, 2011

I subscribe to the blog of Matt McGee, a search engine optimization expert of keeps a great blog for small business owners. Today I stumbled upon some research that he shared a little while ago about the reasons why consumers unfollow and unlike businesses on Twitter and Facebook. I think this is very insightful information.…

Are You Still Ignoring Google Places? Components & Overview

By Jacob Paulsen | April 4, 2011

Late October of 2010 Google changed the search engine marketing (SEM) game again. The format in which local business results are displayed within search results changed dramatically. In the past I used to think of paid search, local search, and organic search (seo) as distinctly different strategies of search engine marketing. The changes from last…

The Blog SEO & Syndication Formula eBook: Now Available

By Jacob Paulsen | December 27, 2010

Published in Dec 2010 Jacob reveals the secrets of blog syndication. “If you can create an automated process to both grow your social following, increase your rankings in search engines, and drive direct traffic; then you make make money blogging.”

Quality Traffic Really is More Valuable than Quantity

By Jacob Paulsen | December 21, 2010

I used to be of the opinion that more traffic was always the goal. In the last 60 days I've been proven wrong because my display advertising revenue has doubled in that same period. I will take a 20% loss in traffic for double the money anytime.

Top Ten Twitter Tricks: How I Got 12,000 Followers

By Jacob Paulsen | November 16, 2010

Currently my AndroidSocialMedia.com Twitter account has 11,909 and its growing everyday. You will also notice that I have only had to follow 5,700ish people in return. I got to this point by utilizing automated Twitter software to grow the list and other tools to engage them. Today I want to share my top 10 Twitter tricks and the tools I've used to manage them. I use the word “tricks” not because my intent is to deceive any of my social following. Mostly it made for really good alliteration

Cuss Words:: The things you say that lose you time and money

By Jacob Paulsen | November 11, 2010

The most effective salesman are able to get past the baricades that potential customers put up instinctively when they think they are being sold. This is the single most important skill perhaps even with the skill of closing. Telling your customer about features and benefits isn't difficult if you can put them in a situation where they are truly listening to you.

TweetAdder: Automating Your Twitter Account On Steroids

By Jacob Paulsen | October 27, 2010

I have now been using TweetAdder for about a year. Before TweetAdder I used a handful of other “Auto-Pilot” Twitter programs that left me unsatisfied. Right now my AndroidSocialMedia twitter account has almost 12,000 followers and I'm adding them faster than I can follow them back. Most of this is do to utilizing the best auto-follow software available. When I am looking for Twitter software I am looking for a program that will do the following:

Foursquare: Social Gaming and Local Advertising Revolution

By Jacob Paulsen | October 25, 2010

UPDATE: July 2011 Foursquare has now passed 10 Million users. The revolution has begun When I first heard about Foursquare several months ago I thought it was a little silly to be announcing to my social circle everywhere I was, not to mention a little less than secure. When I finally got around to visiting…

Various Internet Marketing Mediums for Small Businesses

By Jacob Paulsen | October 18, 2010

Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet advertising campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their internet advertising. This results in one of 3 scenarios: The business…