I subscribe to the blog of Matt McGee, a search engine optimization expert of keeps a great blog for small business owners. Today I stumbled upon some research that he shared a little while ago about the reasons why consumers unfollow and unlike businesses on Twitter and Facebook. I think this is very insightful information. I have the tendency to run the risk of upsetting my followers because I’m an automation geek. My style of marketing is bent around putting things on auto-pilot and leveraging as many tools as possible. When it comes to social media that really can’t work. Its crucial to every organization to remember that a commitment to social media is a commitment to engaging and socializing with customers.
The top three reasons why consumers stopped following businesses on both Facebook and Twitter were:
- The Company Posted too Frequently
- My Wall was becoming to crowded with Marketing Posts and I needed to Get Rid of Some of Them
- The Content Became Boring or Repetitive Over Time.
The order of these top three responses was different for Twitter and Facebook. I encourage you to visit Matt’s blog post to read all the data and his conclusions!
It was funny to look back at a blog post I wrote a year and a half ago called “Top 10 Ways to Guarantee I Stop Following You On Twitter.” I wrote that right after I started using Twitter heavily and some things just never change!
Thanks Matt for the great information!