How We Approach Our Social Content Strategy

This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out but I think this may be helpful to a really small business who is feeling overwhelmed by the consumer expectation. Objective Our customers and members…

Read More

The Business Argument In Favor of Creating Twitter Lists

You may choose to create a private list if you want to be able to quickly look at tweets from a select group or segment of twitter users without giving anyone else access to seeing the list. Perhaps you want to quickly look at tweets from America’s Got Talent Judges but you don’t want anyone else to know you are obsessed with the show?

Read More

3 Other Great Places to Buy PPC Advertising

Are you tired of Google Adwords yet? I’m as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.

Read More

The Three Cs of Internet Marketing

That is why I now always talk about the three Cs of Internet Marketing. This gives me a framework around which I can organize my thoughts and in which the clients can better understand the complete strategy and action points. The three Cs are in a certain chronological order and need to be addressed accordingly. Strategies revolve around these three points and always in this order.

Read More

Top Ten Most Influential Retailers According to Klout

Klout recently published a list of the top 10 most influential retailers this holiday season. Consider that in order to be influential these retailers must engage customers in conversation. I imagine that this is a significant customer service channel for most of these businesses but its also a revenue generator.

Read More

Driving More Traffic with Tweet Old Post WordPress Plugin

As you develop a strong list of Twitter followers it becomes necessary to consistently put information in front of those people to keep them engaged. People do not read every single tweet in their news feed so you have to push out content to your followers at different times of day on an ongoing consistent…

Read More

Building A Custom Twitter Background With Adobe Photoshop

With the recent changes to the Twitter platform, it has become more difficult to build a custom Twitter background. The background area of Twitter is not completely fixed. The amount of space that you have to design around the twitter frame varies based on the screen size / resolution of the computer screen that the…

Read More