When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
SEO Rank Reporter allows the user to input as many phrases and keyword queries as desired to track how any given URL ranks on Google for that query. The plugin refreshes data every…
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven't fully understood Utility Marketing.
To stand out among the clutter one has to produce content that is FAR more valuable to one's audience than everyone else. That could be entertaining, educational, informative, or whatever your audience craves.
I think American homes struggle from a lack of leadership and structure and American businesses struggle from a lack of compassion people oriented perspectives. In short I think we can benefit by centering ourselves in the middle and then living our life in whole instead of in pieces. Here are some principles we can apply.
I often hear from people about how much they love Facebook but hate Twitter. Or perhaps the most common way I hear it is “I just don't understand Twitter.” Here I'm going to attempt to outline some of the key differences and advantages of Twitter comparing it to Facebook.