I subscribe to the blog of Matt McGee, a search engine optimization expert of keeps a great blog for small business owners. Today I stumbled upon some research that he shared a little while ago about the reasons why consumers unfollow and unlike businesses on Twitter and Facebook. I think this is very insightful information. I have the tendency to run the risk of upsetting my followers because I’m an automation geek. My style of marketing is bent around putting things on auto-pilot and leveraging as many tools as possible. When it comes to social media that really can’t work. Its crucial to every organization to remember that a commitment to social media is a commitment to engaging and socializing with customers.