One of my favorite insights was the need to reinvent processes. Sometimes we get stuck assuming that innovation and reinvention need to happen in our product line and development. Sometimes the biggest breakthroughs happen when we take a bigger look at the way we do something and reinvent the process. Organizations need to stop doing more »
Email marketing leads to big ROIs because its relatively cheap to execute and is very easy to measure. Sadly, it is also difficult to get started as most of us start with few if any contacts in our email marketing subscriber lists. The temptation to buy an email list is very high. This is especially more »
Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.
Every successful person has a moment like that. A moment when they realize life is about creating value for others. There are a lot of people in the camp of naysayers who think it’s truly a load of crap. These are the people who think work is about making money and money is about being more »
In the next 12 months what could you achieve if I handed you an extra 32 days? What if you cut your “average” TV consumption from 10 hours per week to only 5 hours per week?
I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.
Since stewardship is the governing principle or law between us and our divine creator (or insert here whatever eternal power term you prefer) its very important to understand how it works. The laws that dictate stewardship can be used in our favor if we understand them.
I don’t have any bandwidth for junk. Several years ago I originally published an article called “10 Ways to Guarantee I Stop Following You On Twitter” and today I want to add to that list with 5 more things I find annoying enough to warrant the “Unfollow.”
Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?
They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.