Road to Reinvention

The Road to Reinvention by Josh Linkner

One of my favorite insights was the need to reinvent processes. Sometimes we get stuck assuming that innovation and reinvention need to happen in our product line and development. Sometimes the biggest breakthroughs happen when we take a bigger look at the way we do something and reinvent the process. Organizations need to stop doing more »

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email lists

Should You Buy Email Lists For Marketing?

Email marketing leads to big ROIs because its relatively cheap to execute and is very easy to measure. Sadly, it is also difficult to get started as most of us start with few if any contacts in our email marketing subscriber lists. The temptation to buy an email list is very high. This is especially more »

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