Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?
They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.
Each chapter of this book discusses a myth, the science behind that myth, and the reality of how creativity really works. While this book plays well toward professionals who work in a “creative” environment I think anyone could benefit and enjoy reading this book.
When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
Everyone is always telling you to get out of your comfort zone. If you get a little out of your comfort zone you will always have a little success.
The majority of the book is dedicated to helping individuals, leaders, and organizations identify where their execution is weak and how to address it. As the diagram suggest, the book is divided into 4 core parts (which create the acronym L-E-A-D) with 3 sub sections to each of those 4 parts.
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
This book is full of simple and clear insights that work together to help anyone create a “leader/leader” culture. The author tells the story of his own experience as a captain in the US Navy and uses his experience to illustrate how to transform an organization that is used to top down command type leadership more »