Execution IS The Strategy by Laura Stack

The majority of the book is dedicated to helping individuals, leaders, and organizations identify where their execution is weak and how to address it. As the diagram suggest, the book is divided into 4 core parts (which create the acronym L-E-A-D) with 3 sub sections to each of those 4 parts.

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ROI Is An Equation Not A Theory

As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…

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Turn the Ship Around by David Marquet

This book is full of simple and clear insights that work together to help anyone create a “leader/leader” culture. The author tells the story of his own experience as a captain in the US Navy and uses his experience to illustrate how to transform an organization that is used to top down command type leadership into…

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Utility Marketing Best in Show

While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.

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