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The Myths of Creativity by David Burkus

Each chapter of this book discusses a myth, the science behind that myth, and the reality of how creativity really works. While this book plays well toward professionals who work in a “creative” environment I think anyone could benefit and enjoy reading this book.

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Execution IS The Strategy by Laura Stack

The majority of the book is dedicated to helping individuals, leaders, and organizations identify where their execution is weak and how to address it. As the diagram suggest, the book is divided into 4 core parts (which create the acronym L-E-A-D) with 3 sub sections to each of those 4 parts.

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online return on investment

ROI Is An Equation Not A Theory

As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…

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Turn the Ship Around by David Marquet

This book is full of simple and clear insights that work together to help anyone create a “leader/leader” culture. The author tells the story of his own experience as a captain in the US Navy and uses his experience to illustrate how to transform an organization that is used to top down command type leadership more »

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