Passion – Key to Attraction Marketing

This morning I enjoyed an engaging conversation with fellow internet marketer Andrew James, who among other things is preparing for a 1000 mile bike ride. He knows that I’m preparing for a 1/2 marathon (weak in comparison). Our conversation led me to draw some conclusions about these passions that we enjoy.

Everyone I look up to is passionate. We don’t usually share the same passions but the point is that we have them. Passions I am arguing draw people toward you, and expand greatly your personal network. It doesn’t matter if you are passionate about cooking, running, fashion, harry potter, or firearms the point is that you are not alone in these passions. There are HUGE communities of people out there who share your likes and dislikes.

If your likes and dislike are just that…. simple likes than you are unlikely to form new friendships or seek out others who share your likes. If however you have strong likes that become passions you are likely to find others and inspire them to be passionate also. This is the first key: Your own Passions will drive you to find other like-passionate people.

The second key: Being passionate makes you unique and attractive. If you are truly to become “attractive” as we use the term in marketing then you must become unique and appealing. Being passionate is the first key to being unique. I would challenge you to find someone else in this world that shares all of my passions. (If such a person exists please contact me). Being passionate will make you unique and this in turn makes you more attractive than the average Joe.

Now assuming that you understand the importance of being passionate about something; or even better several things let me outline some tips on how to live your life of passion, personal development, and marketing!

  1. Search our passions that are healthy and doable. Do not decide you are passionate about big game hunting if you live in Miami, FL. Make sure your passions will be healthy to your lifestyle and that of your family.
  2. After deciding on a passion, identify communities both local and online that share your passion. Network with them. Learn the jargon, attend events, and create friendships.
  3. Set BIG goals within your passion. If you like to read novels, set a goal to read a new novel every week for 3 months. If you like to cook, set a goal to arrange a charity dinner for homeless people. Do something BIG that lies within your passion.
  4. Announce your goals to EVERYONE around you. This will make you more accountable to your goal and it will continue to attract more people to you; both those who do and don’t share your passion. Recruit others to work toward the same goal with you.
  5. Now, brainstorm to discover way to monetize your passion. I’m not suggesting that you give up your current job/business to cook/read/run full time. I’m suggesting that there may be ways to utilize your passion and your goals to further build your business or create perhaps a side income.

If you can do this your life will be enhanced and your bank account will thank you. This process is in line with developing a better you, growing your business, and most important creating a close-knit family unity.

As a last note allow me to tell you about some of my passions that perhaps you, my readers might share.

I love running, spelunking, geocaching, American history (specifically anything related to our founding fathers & the revolutionary war), firearms and 2nd amendment rights, dogs, listening to audiobooks, cell phones (specifically the android platform), and of course my AWESOME family!

What are you passionate about?

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  1. Leighton Durney on April 27, 2009 at 2:38 pm

    Wow! What a great message Jacob. I guess we can get so focused on building a business or making money that we can lose sight of the other aspects of life that we are passionate about. I love the guidelines you have outlined on how to drive one’s passion to the next level. It is the passion that creates value in our own lives as well as those in our circles of influence. I love Ceramics (and arts and craft in general), Tai chi, Energy and Healing, my family, and helping others. Have a great day 🙂

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