This book is a unique and powerful look at real science and research to determine the various factors that influence others. The book is broken into two parts. First is “The Hand You Were Dealt” and this section deals with some of the research based facts that surround being a certain gender, ethnicity, have certain…

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Carl teaches that we all are motivated by fear and greed. Most of us are motivated by both but generally lean toward one or the other. This is why so many financial planners have their clients take some sort of test to judge their tolerance of risk.

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One of the biggest lessons for me were Mitch’s thoughts about Utility Marketing. Digital media has forced companies to figure out how they can stop broadcasting messages and advertising and start creating more value to their customers. By becoming useful we create a relationship with the consumer.

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For me, this is above all else a story about the nature of humanity, the human need for power, and the individual struggle of discovery one’s identity, deeper purpose and place in the games of life. The story is different from many of the traditionally popular literary epics that tell a story of Good VS Evil

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Sinek’s book operates under the premise that everything that a person or organization does should emulate the why. Specifically, why they do it. The book is full of examples of great companies that started with a clear vision of why they were in business and eventually lost their why. Everything suggests…

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