I work in the firearm industry. My job is to be both a subject matter expert on anything relating to defensive shooting and concealed carry while also generating revenue and selling products. This page is an archive of content on this site relating to the firearm industry including marketing, content, and subject matter articles, interviews, etc.

Forge of Freedom: The Guardian Conference: Forging the Prepared Citizen

Jacob Paulsen, President of ConcealedCarry.com, joins the Forge of Freedom Podcast to discuss his portfolio of self-defense brands, the free Mountain Man Medical trauma course, and the Guardian Conference — an annual training event in Oklahoma City featuring vetted A-list instructors across shooting, medical, combatives, legal education, and more.

Forge of Freedom Podcast: LEO Interactions Interview

Join me on the Forge of Freedom podcast as we break down insights from over 1,600 armed traffic stops. We discuss disarmament practices, duty-to-inform laws, and how concealed carriers can navigate interactions with law enforcement.

Firearm Trainer’s Podcast: Improving Your Website With An Audit

An interview recently done for the Firearm Trainer’s Podcast which addresses topics relevant to firearm instructors in America to help them be more skilled and better run their business and reach customers. In this interview I discuss common website marketing barriers including…

A Product Funnel For Firearm Instructors

In the last 15 years as a firearm instructor, I’ve seen many different firearm instruction business models. There are some very successful firearm training companies