
Web Hosting and Website Builders for The Firearm Industry
I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about

I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about

While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a

An interview I gave for a podcast talking about training and strategies to prevent an armed, non-LEO responder from being shot by responding police officers.

Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.

Operating a business in the firearm industry even if you don’t sell guns, comes with complications and risk. This article is part of a series

Interviewed along with 25 other industry experts about what to look for when buying a gun safe.

Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce

Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.

Part 1 in this series. I talk about how to approach affiliate marketing for success.

ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.

A great conversation in which I’m asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.

A fun conversation about the actual application of a weapon-mounted light vs a handheld light.