I come from a sales background. I started out doing outside sales for Verizon, T-Mobile, and Nextel and not too long after I was going door to door arcross the country selling satellite tv. When I would train newly hired sales reps I also went through a list of the industry sales people cuss-words.
What am I talking about? In any industry of sales there are always a series of words and phrases that trigger potential buyers into saying no or becoming defensive. These words tend to be the most common phrases that your customers are accustomed to hearing from your fellow sales reps.
The most effective salesman are able to get past the baricades that potential customers put up instinctively when they think they are being sold. This is the single most important skill perhaps even with the skill of closing. Telling your customer about features and benefits isn’t difficult if you can put them in a situation where they are truly listening to you.
Consider if you will what some of the cuss words might be in your industry. Telemarketers have a distinctive different set of cuss words than do kiosk in the mall sales people.