The Art of Split Testing: Online Marketing Strategies

Split testing is the basic process of trying two very similar things to see which is more effective. With Internet marketing this could be two banner ads, landing pages, email scripts, or subject lines. Split testing is a good thing to try whenever you are trying to determine the most effective copy, image, or headline for…

Hootsuite Removes Ping.fm Integration But Adds Many Others

If you aren't familiar with Hootsuite, you really need to check it out. Hootsuite is a social media client management software. It allows you to monitor, leverage, and publish to your various social media profiles. Over time Hootsuite and left most of its competitors in the dust as their product has become more polished and user friendly.

Pinterest Making A Splash

If you don't know what all the hype is about I suggest just going and setting up an account. Essentially users “pin” content from around the web to their Pinterest “boards.” Boards are collections of content that you want to share with the world. When content is pinned to Pinterest it is displayed

Book Review: The Zigzag Principle by Rich Christiansen

I admit that when I first read the title I was a little confused. I love anything to do with entrepreneurship despite my rather poor track record thus far. The reason I was so excited to read this book is because the author has just an established track record in starting successful companies. Rich has lauched over 30 companies with less than

5 Places to Get Blog Ideas and Content – No More Excuses

Do you sometimes feel dried up when it comes to finding new things to blog about? I have found that when it comes to writing, sometimes the juices just don't want to flow. Outside of reading a great book called “Finding Your Flow” back in January I have often found that the following strategies are a good way to drum up some ideas and content.

My Personal Management and Organization System

I use Gmail's priority inbox which creates three sections of content: Important and Unread, Starred, and Everything else. About 4 times per day (or more often if I have dead time or transit time) I process incoming mail. Processing incoming mail consists of

Survey: Webinar Experience and Lessons Learned

Like all of our surveys, we will be publishing the results for the benefit of everyone on our Survey Email List. At the end of this 5 question survey about Webinars, you will also have the opportunity to sign up to receive our survey results.

3 Other Great Places to Buy PPC Advertising

Are you tired of Google Adwords yet? I'm as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.

Sponsored Tweets Setup Tutorial Video

I wrote an article a few months ago about this great program for generating some extra revenue from Twitter. If you prefer written directions I would go back to