I have always enjoyed the consumer experience that Apture brought to the visitors on my websites. You have probably had some engagement with Apture without ever noticing it. Apture was a system designed to give sure users more information about keywords or links in a popup window. This served to help the user get the information they need quickly and it kept them on the page longer or in some cases kept them on the site when they might have left otherwise.
Now, I have received an email from Apture informing me that they have been aquired by Google. Here is a copy of the email.
We’re writing to let you know that Apture has been acquired by Google.
Since day one, we've been working on getting the Apture experience into as much of the web as possible. While we’re proud of having helped thousands of publishers enhance their websites, we think now is the best time to expand our efforts by joining Google’s Chrome team to help build the next generation user experience directly into the web.
On December 20 we will discontinue Apture's product and services. When this happens, users will no longer be able to highlight and search terms with Apture on your web pages. Your website will continue to work as normal even after our service is suspended; however, you are free to remove the Apture script code from your site as well.
We want to thank you personally for your support and positive feedback over the years, and we hope you’ll stay tuned for some amazing new Chrome experiences coming your way.
You can view the announcement here on our homepage, or check the FAQ below.
The Apture Team
When Apture's service is discontinued, will that break my website or cause problems for users?
Nope, your pages will continue to load normally, but users will no longer be able to highlight and look up terms using Apture.
What will happen to data Apture has collected from my websites?
All data from your website has been deleted.
What will happen to Apture AutoEnhance links and Hotspots after Apture's service is discontinued?
After December 20th, Apture Hotspots will no longer appear on your website and all AutoEnhance links will appear as regular links.