In December 2015 when my business partner suggested we launch a podcast I wasn’t convinced. I was certainly familiar with podcasts but had never loyally followed or listened to one. My initial response was a common one for me, “that sounds like a lot of work.” I’m always skeptical of new initiatives that don’t have…

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How do I build my email list? How do I get more podcast listeners? How do I get more website traffic? How do I rank higher on search engines? How do I get more YouTube subscribers? All these questions have the same answer, and in my experience, it isn’t what you want to hear. The…

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