Before I begin a disclaimer is necessary for me to feel like I can publish this. You need to know that my own small business is far from perfect. We
Mark’s first book, “The Fred Factor” talked about the 4 Fredlike principles and sold over 2 million copies. This second book, “Fred 2.0” is like the graduate course and expands on what it means to truly be a Fred.
In 2006 I read Raving Fans: A Revolutionary Approach To Customer Service and it changed forever the way I think of quality customer service. I’ve been reflecting recently on some real life examples of customer service. Here they are:
