A Product Funnel For Firearm Instructors

In the last 15 years as a firearm instructor, I’ve seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…

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Facebook and The Gun Industry – What You Need To Know

Operating a business in the firearm industry even if you don’t sell guns, comes with complications and risk. This article is part of a series of articles I’m publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…

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Blogs Are a Trusted Source for Moms

Blogs are the number one most trusted online medium for Moms looking for parenting advice among other things. More trusted than Facebook, YouTube, Pinterest, Twitter, or Tumblr. Can you visualize it? Moms also

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Foursquare: Social Gaming and Local Advertising Revolution

UPDATE: July 2011 Foursquare has now passed 10 Million users. The revolution has begun When I first heard about Foursquare several months ago I thought it was a little silly to be announcing to my social circle everywhere I was, not to mention a little less than secure. When I finally got around to visiting…

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Various Internet Marketing Mediums for Small Businesses

Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet advertising campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their internet advertising. This results in one of 3 scenarios: The business…

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