Over the course of 2010 I have met with thousands of small business advertisers to discuss their internet advertising campaigns. Consistently I have found that most small business owners do not have the resources to hire a dedicated in house expert to run their internet advertising. This results in one of 3 scenarios:
- The business does nothing being already overwhelmed with the other aspects of the business
- The business owner outsources to whatever salesperson walks in the door and claims to be able to take care of it
- The business owner attempts to self-educate themselves and spends a lot of time and energy accomplishing very little
Regardless of where you find yourself in this group this article is for you. I have quickly tried to outline the various mediums of Internet advertising. This will hopefully help you clarify a strategy to branding your business online and driving traffic to your website. More to come on this subject.