Should You Buy Email Lists For Marketing?

Jacob Paulsen October 22, 2014

Email marketing leads to big ROIs because its relatively cheap to execute and is very easy to measure. Sadly, it is also difficult to get started as most of us start with few if any contacts in our email marketing subscriber lists. The temptation to buy an email list is very high. This is especially true in the B2B space where many marketers feel like it would be impossible to construct a list on their own.

Do Digital Marketers Need to Know All Of This?

Jacob Paulsen October 15, 2014

Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.

UTM Tracking Codes for Web Traffic Acquisition Reporting

Jacob Paulsen September 29, 2014

I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.

Five More Ways To Get Me To Stop Following You On Twitter

Jacob Paulsen September 18, 2014

I don’t have any bandwidth for junk. Several years ago I originally published an article called “10 Ways to Guarantee I Stop Following You On Twitter” and today I want to add to that list with 5 more things I find annoying enough to warrant the “Unfollow.”

This RSS Trick Supports SEO Strategy and Sharing

Jacob Paulsen September 16, 2014

Online marketers are taking and re-purposing your content. Did you know that? Have you see the tweets that say “The ____ daily is out” and tag you or a small number of other users?

How Do You Get A Klout Score of 60 and Why Do You Care?

Jacob Paulsen September 9, 2014

They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.

The Marketer’s Ultimate Guide to RSS

Jacob Paulsen September 2, 2014

Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.

Marketing: What Job Is Your Product Being Hired To Do

Jacob Paulsen August 26, 2014

When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.

ROI Is An Equation Not A Theory

Jacob Paulsen August 7, 2014

As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…

Personalization – Coca Cola Increases Sales by 30%

Jacob Paulsen August 1, 2014

Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales

SEO Rank Reporter WordPress Plugin Review

Jacob Paulsen June 6, 2014

SEO Rank Reporter allows the user to input as many phrases and keyword queries as desired to track how any given URL ranks on Google for that query. The plugin refreshes data every…

Utility Marketing Best in Show

Jacob Paulsen March 26, 2014

While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.