Becoming a Wikipedia Editor and Contributor

Anyone can contribute to the content on Wikipedia. Marketers have a particular interest in the site since a relevant backlink to one’s site from Wikipedia can be very valuable. Naturally then it would make sense for any web marketer to become familiar with Wikipedia and where possible try to leverage it (within the Wikipdia guidelines) as a tool to drive awareness and traffic.

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Making Voicemail a Tool of Productivity [Script]

I don’t seem to get a ton of questions from friends or clients about how they should manage voicemail until they call me and hear my voicemail greetings. Voicemail is one more inbox that has to be managed in the scope of our productivity. In this article I’m going to share my feelings about how…

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404 Errors: SEO Impacts and How to Fix Them

After discussing what 404 errors are and how they impact your website, you might be wondering how this impacts your online marketing efforts. How do Google and Bing treat 404 errors on your site? What if somebody shares a broken link from your website on Facebook, Twitter, or another social network? More importantly, what can you do to avoid those negative impacts?s

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Understanding 404 Errors On The Web 101

If you run a website, you are probably wondering what this means for you. Because visitors can encounter 404 errors on any site, some of your visitors are probably encountering 404 errors on your site. The more visitors you have and the more pages you have, the better the chances of your visitors encountering 404 errors on your site.

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Goodreads For Authors: How to Take Your Book Social

If you are an author, and haven’t heard about Goodreads.com you need to fire your coach, publisher, or PR company. Goodreads.com is a fast growing social network for readers of all genres. Like most social networks you setup your own profile, connect with friends, and send private messages. It is different in that everything you do to interact within the site is based around books.

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Reputation Mangement: Quick Look at Google Alerts

Google Alerts is a no cost service that searches the ongoing Google index of the web for a preset list of your designated keywords or phrases. This is particularly effective at searching on blogs and news sites. The service is not perfect and the more remote the site where your keywords or phrases are used the less…

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