Products solve problems. If you are a business owner, salesman, or entrepreneur of any kind ask yourself what problem does your product solve?
Understanding the problem is the first step to all marketing. Your customer is in their current state. They have a problem. How does your product solve that problem and get the customer to their desired state? Here are additional thoughts on this marketing approach.
Now, as a consumer you also need to approach product purchasing this way. Using the “what problem” paradigm of shopping has some great benefits. When you see an advertisement for a new product ask yourself… what problem do I have that this will solve?
Here are the core advantages to this “Problem Solving” method of shopping:
- You actually get to the root of the issue. Sometimes you might be tempted to buy products that address a symptom of your problem but don't actually address the problem at all. A lot of money and time can be saved if you figure out the actual source of your problem and buy to address it.
- Often you will discover you don't have the problem. This happens to me all the time. Fellow business owners will tell me about the latest program or service they are using that has made life so much better. I take one look and say to myself… “This solves a problem that I don't have” and then I move on. Hey don't get me wrong the squatty potty ads are hilarious but I don't have an issue with my bowel movements so I'm good to just laugh at the videos on YouTube and move on in life.
- You can make more logical priced based decisions. What is it worth to you to solve that problem. When you really understand the problem you are trying to solve you may more easily understand what you would be willing to solve that problem.