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How To Get a Large and Engaged Loyal Audience

  • How do I build my email list?
  • How do I get more podcast listeners?
  • How do I get more website traffic?
  • How do I rank higher on search engines?
  • How do I get more YouTube subscribers?

All these questions have the same answer, and in my experience, it isn't what you want to hear.

The real question at the root of all of these:

Question: How Do I Get A Large and Engaged Loyal Audience?

Best Answer: Build and sell a product that you can profitably advertise at scale.

You may not believe me but don't worry I'm prepared to back up my claim and provide a roadmap.

There are three ways to build a large and engaged audience.

While I do feel that selling a product at scale is the easiest way to build an audience I must admit that there are other options. I just feel it is the easiest of the three methods.

Option 1: Be among the first in your market/niche on that platform. In almost every industry, you can go on YouTube and find a dozen or so channels that are very large. Often you might watch their content and ask yourself WHY they are so popular. The answer is often; they were an early adopter.

Today the odds are very low of you starting a YouTube channel in your industry and just taking off because you think you are as good as or better than the other giants already on YouTube in your industry.

YouTube is cluttered. It's been done. The low hanging fruit is gone.

This attitude is the equivalent of thinking you can be bigger than McDonald's because you can make a better hamburger.

For Option 1 to work you either need to be among the first voices in a new market or conversation or you need to be among the early adopters on a new platform that doesn't have great market penetration yet. Good luck.

Option 2: Do something so different, wild, interesting, entertaining that despite being late to the game people notice and share.

Sound hard? It is. Companies spend a lot of time and money trying to break through the clutter and it rarely works.

Option 3: Sell a product.

A Product Offering Saves the Day

If you can predictably break even or be profitable selling a product online by running advertising for that product, then you can scale that to some degree and acquire customers.

Customers = Audience.

Resource: Machine Builders

And not just any audience… buyers. People who are willing to put in a credit card number to buy a product in your industry. There is no better audience than a group of past and current customers.

So, as a content creator who wants to build a large audience for whatever reason; consider that the answer to your problem might be building and selling a product at scale… even if you only break even.

But I Just Want to Be An Influencer I Don't Want to Sell Stuff

This is an understandable sentiment. Afterall, you want to grow your audience not go into business right?

You can always take a run at options 1 and 2 above but your odds of success are very low and I have to ask, what is the end goal of growing your audience anyway?

Isn't your intent to monetize that audience by getting sponsors or companies willing to give you product and money? So your end objective is to go into business anyway right?

Why not accelerate that by creating or finding a product you can sell online at SCALE. Something you can advertise and still break even or be profitable selling.


New WordPress Plugin – Extract Email Addresses from Text

Just a quick note to our readers to announce the availability of a new custom WordPress plugin we recently developed. While fairly niche, we have found so far that there are some email marketers out there who have expressed interest.

The new plugin called, “Extract Emails from Text” creates a tool, hosted on any WordPress page or post via shortcode, via which a user can paste any jumbled mess of text into a text box and push a button to have the plugin search for and extract every valid email address. Those email addresses are then provided one per line in a new text box so the user can copy and paste them out.

email extractor tool for wordpress

screenshot of how the tool displays

As you can see from the screenshot it also has an option to ignore any number or list of email addresses as well.

If you are interested you can find the plugin for sale in our online store.

–>Visit Product Page


Savvy Business and High Level Performance Reading Curriculum

Traditional education and I are not good friends. I attempted to get a 4 year degree in business with an emphasis on entrepreneurship and it didn't work out. I don't have good study skills and I have a chip on my shoulder as it relates to homework (which I think is just busy work). Add to that the cost of tuition and books and I've sworn it off forever. I do however think of myself as an educated person. In addition to the education I have derived from real life experience (which of course has no equal) I am an avid reader (or listener if you think listening to books doesn't count as reading). Naturally, since learning by reading is something I am passionate about I'm always recommending books to people based on what they are looking to do/learn/change. Yesterday I was accused of “having a book for everything.”

On occasion I do run into people who ask more broadly for a book list that I would recommend. I have developed this book list for individuals who I am mentoring and I thought it would be appropriate to share it here. Since I'm always reading new books and discovering older books that are really awesome I will return to this post to update it when I find a new golden nugget I think has to be on this MUST READ list. (Click here for my article on how you can double the number of books you read)

Lastly, before I give you the list, let me disclaim that I'm listing these books in an order that I think naturally builds on itself. If you are looking for books about a specific subject you may want to jump around. Also, if you are looking for a good book list based on specific business or personal development categories you may want to check Josh Kaufman's 99 Best Books List. He originally built the book as a curriculum he calls the Personal MBA. Since then he has written his own book which summarizes all the principles (listed below).

  1. Rich Dad Poor Dad by Robert Kiyosaki
  2. Richest Man in Babylon by George S. Clason
  3. 7 Habits of Highly Effective People by Stephen R. Covey
  4. Good to Great by Jim Collins
  5. Think and Grow Rich by Napoleon Hill
  6. How to Win Friends and Influence People by Dale Cargnegie
  7. The Greatest Salesman in the World by Og Mandino
  8. 21 Irrefutable Laws of Leadership by John C. Maxwell
  9. Secrets of the Millionaire Mind by T. Harv Eker
  10. Automatic Millionaire by David Bach
  11. The Four Hour Workweek by Timothy Ferris
  12. Made to Stick by Chip Heath and Dan Heath
  13. Never Eat Alone by Keith Ferrazzi
  14. The Power of Habit by Charles Duhigg
  15. Leadership and Self Deception by the Arbinger Institute
  16. The Five Dysfunctions of a Team by Patrick Lencioni
  17. Start With Why by Simon Sinek
  18. The ONE Thing by Gary Keller and Jay Papasan
  19. Tribes by Seth Godin
  20. What Got You Here Won't Get You There by Marshall Goldsmith
  21. Getting Things Done by David Allen
  22. The Personal MBA by Josh Kaufman
  23. The Speed of Trust by Stephen M.R. Covey
  24. Built to Last by Jim Collins
  25. The E-Myth Revisited by Michael E. Gerber
  26. First Break All the Rules by Marcus Buckingham
  27. To Sell is Human by Dan Pink
  28. Raving Fans by Ken Blanchard
  29. The Millionaire Next Door – Thomas Stanley & William Danko

The Two Secrets of To-Do List Productivity

To-Do Task ListsIn the past I have discussed some of the tools I use to manage my task lists but I'm never addressed the topic as it relates to workflow or functionality. Some people love to-do lists and others absolutely hate them. They seem to work for some people and not for others. I believe they don't work for some people because their personalities are just not organized that way. However, for the majority of people who feel that to-do lists just don't work for them I suspect the problem is that nobody ever taught them how to use a to-do list properly.

The Two Secrets of To-Do List Productivity

It Will Never Be Empty

Your to-do list will never be empty. Your goal is not to complete everything on the list. This first secret is why task lists fail many people. You have to accept that it is not meant to be done. A to-do list is a moving, live, dynamic list of things you need to do. Naturally you will always be adding things and completing things. To think it might one day be done is to believe that you will one day have nothing at all to do. It is impossible.

A to-do list is meant to be your guide in productivity. It is meant to reduce stress and anxiety by ensuring you always know what needs to be done. To believe that it is a mission to be completed or a dragon to slay is to live in constant anxiety and stress. This is the essence of how to-do lists can backfire. Your list is your partner not your enemy.

Everything MUST Go On the List

A lot of the stress and anxiety that most people feel comes from the feeling that there is something they need to do and they can't remember what it is. The to-do list functions to remove that stress only when it contains EVERYTHING  that you need to do. Think of your list as a mind-dump outlet. Anytime you think of anything you need to do put it on the list. Regardless of how simple or mundane you may think the task may be (polish my shoes or buy more light bulbs) it must be added to the list if you cannot complete the task in the moment it comes to your mind.

This has the added benefit of creating a sense of accomplishment because you find yourself checking off a lot of tasks due to their simplicity.