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Interview: “Doing Things He Loves – Guns and Internet Marketing”

By on May 22, 2020 in Marketing, Online

On May 21st 2020, my interview with Bart Merrell on his podcast was published.

Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast.

Here is the interview:

Some important topics we covered:

  • What is the “Field of Dreams” entrepreneur myth?
  • The success formula for hiring the right people
  • The three ways to get customers
  • The formula to a stable business that can survive a storm
  • Getting the plan B and being ready to pivot
  • The book I most frequently recommend to people

Learn more about the podcast and subscribe with your favorite app by clicking here.

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From 0 to 120,000 Email Subscribers – Interview with SendPulse Podcast

By on September 11, 2017 in Marketing, Online

Recently I was privileged to be interviewed by the SendPulse Vice President of Sales Roy Weissman. SendPulse is a forward thinking email provider that runs the podcast in order to share ideas and successes in the email marketing industry.

Here are things Roy and I discuss in this interview:

Why did our company wait roughly 8 years to start doing any email marketing?

What to do if you don't know what to send to your email list?

How to make email an initiative that isn't a burden or has a strong ROI.

How to build your email list.

The major shift in mindset to having a quality list instead of a big list.

How to balance the sending of promotional email with content related email.

How often should you send email to your list?

What we send our subscribers for the first 7 days they are on our list.

How to monetize email if you don't have any products to sell.

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Foursquare: Social Gaming and Local Advertising Revolution

By on October 25, 2010 in Marketing, Online

UPDATE: July 2011 Foursquare has now passed 10 Million users. The revolution has begun :)

When I first heard about Foursquare several months ago I thought it was a little silly to be announcing to my social circle everywhere I was, not to mention a little less than secure. When I finally got around to visiting the Foursquare website I explored the benefits to local businesses who participate and was very impressed.

Foursquare is an online social gaming website that is gaining popularity VERY quickly. Essentially users using their cell phones check in at “venues” around town throughout the course of their day. Check ins earn you points and badges. The highest prestige to be made mayor of a venue. The mayor of any particular venue is the person who has checked in the most in the last 60 days.

Local advertisers can offer special discounts or other types of offers to users who check in. Additional visits or check ins within a 30-60 day window can earn you higher level discounts from the venue. Mayors can also earn an exclusive offer from the business. Advertisers have a strong incentive to offer a special discount to people who check in since the check in process notifies all of the users Facebook & Twitter friends. This serves to socially spread the word!

Last week I did an interview with Andrew James. He questioned me about how businesses can utilize Foursquare as a marketing tool.

Listen to the Interview Here: 

Foursquare Interview With Andrew James




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Jacob S Paulsen

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