Marketing: What Job Is Your Product Being Hired To Do
When working on product development, and then when marketing a product, ask yourself, “What job will my customer hire my product to do?” In addition to looking at this from the marketing and business angle I also want to address how this applies to relationships and personal development.
Getting Out of Your Comfort Zone is For Sissies
Everyone is always telling you to get out of your comfort zone. If you get a little out of your comfort zone you will always have a little success.
Execution IS The Strategy by Laura Stack
The majority of the book is dedicated to helping individuals, leaders, and organizations identify where their execution is weak and how to address it. As the diagram suggest, the book is divided into 4 core parts (which create the acronym L-E-A-D) with 3 sub sections to each of those 4 parts.
ROI Is An Equation Not A Theory
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
Personalization – Coca Cola Increases Sales by 30%
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
Turn the Ship Around by David Marquet
This book is full of simple and clear insights that work together to help anyone create a “leader/leader” culture. The author tells the story of his own experience as a captain in the US Navy and uses his experience to illustrate how to transform an organization that is used to top down command type leadership into…
Value Is King – New Marketing Reality
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
SEO Rank Reporter WordPress Plugin Review
SEO Rank Reporter allows the user to input as many phrases and keyword queries as desired to track how any given URL ranks on Google for that query. The plugin refreshes data every…
Compelling People by Matthew Kohut and John Neffinger
This book is a unique and powerful look at real science and research to determine the various factors that influence others. The book is broken into two parts. First is “The Hand You Were Dealt” and this section deals with some of the research based facts that surround being a certain gender, ethnicity, have certain…