I know I'm a little late to be talking about the latest in Social Media news, Pinterest. About 3 or so months ago it seems that everyone was talking about Pinterest with the release of some new research data. Turns out that this picture-based social network is growing faster than any of its competitors and for many internet marketers and business owners, Pinterest is a game changer.
If you don't know what all the hype is about I suggest just going and setting up an account. Essentially users “pin” content from around the web to their Pinterest “boards.” Boards are collections of content that you want to share with the world. When content is pinned to Pinterest it is displayed as a picture. This has made the network especially popular in regards to visually appealing content like food, fashion, and famous people (Did you notice the alliteration?). This of course leads to a female skewing audience which just happens to be the primary target demo for many advertisers.
For myself I'm finding it enjoyable. I like creating different boards and filling them with my various internet wanderings. I'm surprised at how quickly people tend to find and re-pin my posts. For a few of the blogs in our network we have also noticed as much as 5% of our site traffic now coming from Pinterest. I'll take that all day long.
The infographic to the left was done by @monete. Send them props for the great information.