Getting a High ROI From Your Booth

I’ve been through a handful of business ventures and through them all I’ve been to A LOT of trade shows where I’ve seen A LOT of booths. I’ve had some opportunities to manage or execute a booth or two of my own and today’s blog post is my attempt to point out the obvious lessons…

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Make the Numbers a Part of Your Life

I’ll never forget an old manager of mine who once told me “What can be measured, can be improved.” I have always felt strongly about the importance of keeping track of results in order to improve. In high school I charted all of my race times for Cross Country and Track and Field into a…

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Cuss Words:: The things you say that lose you time and money

The most effective salesman are able to get past the baricades that potential customers put up instinctively when they think they are being sold. This is the single most important skill perhaps even with the skill of closing. Telling your customer about features and benefits isn’t difficult if you can put them in a situation where they are truly listening to you.

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