Marketing
Personalization – Coca Cola Increases Sales by 30%
Sound silly? I had a meeting last week with the local distributor of Coca Cola in my state and their marketing department told me sales are up 30%. WHAT???? Any brand would do darn near anything legal to get a 30% increase in sales
Read MoreValue Is King – New Marketing Reality
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
Read MoreUtility Marketing Best in Show
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.
Read MoreEveryone is a Publisher – 3 Tips to Stand Out
To stand out among the clutter one has to produce content that is FAR more valuable to one’s audience than everyone else. That could be entertaining, educational, informative, or whatever your audience craves.
Read MoreThe Business Argument In Favor of Creating Twitter Lists
You may choose to create a private list if you want to be able to quickly look at tweets from a select group or segment of twitter users without giving anyone else access to seeing the list. Perhaps you want to quickly look at tweets from America’s Got Talent Judges but you don’t want anyone else to know you are obsessed with the show?
Read MoreThe 3 Ways Websites and Blogs Make Money
If you recently started a blog or have a website you may be looking for creative ways to generate revenue. As I considered all the various ways to generate revenue online I was able to boil it down to just three generic methods. As you review the concepts and some of the specific examples, consider how
Read MoreGoogle Plus Making a Big Splash… Will you Plus One this Blog Post?
Google Plus has arrived in a big way. You might have noticed the little +1 buttons in your Google search results for the last few weeks but nobody really had much of an idea what it was about until now. In a nutshell Google Plus is another attempt by Google at launching a usable social…
Read MoreLaunching Your Online Marketing Plan: Basics Summary
Are you trying to get started with a website, blog, or lead generation page? Are you trying to sort through all of the different software programs available for email marketing, blogging, managing social media, and webcasting? Here is my simple walk through: Start With Hosting If you are going to manage an online presence you…
Read MoreAre You Still Ignoring Google Places? Components & Overview
Late October of 2010 Google changed the search engine marketing (SEM) game again. The format in which local business results are displayed within search results changed dramatically. In the past I used to think of paid search, local search, and organic search (seo) as distinctly different strategies of search engine marketing. The changes from last…
Read MoreInternet Marketing Solutions and Strategies for Account Executives and Sales Representatives
In this modern world it doesn’t take a geek like me to convince local businesses and advertisers that they need to utilize the internet to interact with their customers. Small businesses across America who don’t have the resources to hire experts struggle each day to keep up with the best practices in online advertising; but what about the sales people?
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