A strategic SearchWP plugin review explaining why default WordPress search fails at scale, how SearchWP fixes relevance and analytics gaps, and what I learned implementing it on a large content-heavy eCommerce site.
Firearm instructors can turn trusted gear recommendations into passive income with affiliate marketing. Learn how to get started step-by-step — from networks to branded links and student handouts.
I see a marketing Armageddon on the horizon as it relates to the utilization of coupon codes. Coupon Aggregators are stealing your revenue twice over and we are letting them. Influencers and eCommerce business owners need to consider how we will fight and win this battle.
I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to
Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.
Are you trying to get started with a website, blog, or lead generation page? Are you trying to sort through all of the different software programs available for email marketing,
