Posts Tagged ‘Online’
Coupon Marketing Is About To Face An Armageddon
I see a marketing Armageddon on the horizon as it relates to the utilization of coupon codes. Coupon Aggregators are stealing your revenue twice over and we are letting them. Influencers and eCommerce business owners need to consider how we will fight and win this battle.
Read MoreHow to STOP Using Eventbrite & Why The Firearm Industry Should Get Off The Platform
I work with a lot of firearm trainers. This industry consists of people who primarily have day jobs and teach classes on the side. Those who are blessed enough to do it full time are still NOT web builders or marketing gurus. They are firearm instructors. So it is no surprise that a large majority…
Read MoreDo Digital Marketers Need to Know All Of This?
Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.
Read MoreThe Marketer’s Ultimate Guide to RSS
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.
Read MoreROI Is An Equation Not A Theory
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
Read MoreValue Is King – New Marketing Reality
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
Read MoreUtility Marketing Best in Show
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.
Read MoreLaunching Your Online Marketing Plan: Basics Summary
Are you trying to get started with a website, blog, or lead generation page? Are you trying to sort through all of the different software programs available for email marketing, blogging, managing social media, and webcasting? Here is my simple walk through: Start With Hosting If you are going to manage an online presence you…
Read MoreAre You Still Ignoring Google Places? Components & Overview
Late October of 2010 Google changed the search engine marketing (SEM) game again. The format in which local business results are displayed within search results changed dramatically. In the past I used to think of paid search, local search, and organic search (seo) as distinctly different strategies of search engine marketing. The changes from last…
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