Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito’s products and at no point during…

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For the most part, it is a simple and routine part of my workload but there are some patterns I see from our customers that DRIVE ME NUTS. Below are some of those patterns distilled into some suggestions and advice that I wish my customers would read… but alas it would probably be a little rude to include the below in each package that goes out the door.

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Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.

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As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…

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While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.

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