Posts Tagged ‘Online’
Enalito Thriving eCommerce Summit Nov 2020
Enalito is a company that provides various software tools to empower and support eCommerce businesses. On a regular basis they conduct a summit in which they host these style of discussions to help educate and support their existing and their potential customers. Currently, I do not use any Enalito’s products and at no point during…
Read MoreThe Dumbest Mistakes When Returning A Product To An Online Vendor
For the most part, it is a simple and routine part of my workload but there are some patterns I see from our customers that DRIVE ME NUTS. Below are some of those patterns distilled into some suggestions and advice that I wish my customers would read… but alas it would probably be a little rude to include the below in each package that goes out the door.
Read MoreSEO or Paid Traffic? A Conversation About Priorites
New businesses are often caught up in the allure of SEO. SEO shouldn’t be neglected but it may not be the place to focus your priorities. This overview is meant to help you understand the short term and long term game of online marketing.
Read MoreBusiness to Business Online Marketing Tactics
Recently I presented a training at a local Chamber of Commerce for business leaders about how to correctly engage in business to business marketing online. Here are the ten core tips or tactics that I shared.
Read MoreDo Digital Marketers Need to Know All Of This?
Marketing and Advertising present a very complex environment. Marketing experts have to surround themselves with people who have expertise in each part of the marketing cycle and the various mediums where marketing and advertising are placed.
Read MoreHow Do You Get A Klout Score of 60 and Why Do You Care?
They give every online user a score between 1 and 100 and connect marketers and brands with users that are influential in the topics most important to the brand. Since their launch there have been some competitors that have come into the space as well.
Read MoreThe Marketer’s Ultimate Guide to RSS
Essentially RSS is the technology or format in which EVERY news site and EVERY blog publishes their content. You’ve see the cool orange icon that looks like a wifi symbol on it’s side all over the internet and now you know what it is for.
Read MoreROI Is An Equation Not A Theory
As marketing channels become diverse and difficult to track, the business world is screaming for transparency, reporting, and return on investment. All to often us digital marketing folk have to go into meetings with…
Read MoreValue Is King – New Marketing Reality
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
Read MoreUtility Marketing Best in Show
While none of these utility marketing initiatives directly put revenue in the company they all make the brand (and by extension the product or service) more valuable and more relevant. If you are one of those people who hates the term “Building a Relationship” when referring to the advertiser / consumer transaction then you haven’t fully understood Utility Marketing.
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