Posts Tagged ‘instructor’
A Product Funnel For Firearm Instructors
In the last 15 years as a firearm instructor, I’ve seen many different firearm instruction business models. There are some very successful firearm training companies out there but the vast majority of instructors are part-time and effectively stuck in a rut not knowing how to grow their business. This article is part of a series…
Read MoreWeb Hosting and Website Builders for The Firearm Industry
I built my first website in 2006 using Microsoft Frontpage which was at that time on its way out. In 2007 I first learned about the concept of a CMS and built a website using WordPress version 1. Since then I’ve built and maintained over 100 websites both of my own and of clients. Today…
Read MoreThe Ultimate Beginners Guide to Affiliate Marketing
While these principles will apply to any industry and any business the specific examples given are relevant to the firearm industry. Anyone who provides a service or product to a customer can benefit from affiliate marketing. You might be an online content creator leveraging blogging, YouTube, or Instagram. Perhaps you are a service provider who…
Read MoreFirearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren’t known for being great marketers so this is ultimately an introduction to marketing funnels.
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