How We Approach Our Social Content Strategy
October 7, 2016
This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out
This article is meant to review our own company appraoch to dealing with social media and leveraging it as a platform. Not to suggest we have it all figured out
Today I had a quick conversation with a member of our team that is going to start contributing content to our website. I was explaining our general internal process for producing awesome content on our sites and it occurred to me I’ve never published an article on my own site about how to write awesome articles.
Instead of trying to game the system and start adding your links to Wikipedia pages (which is against their policy) you might go to the harder effort, but far more valuable process of just creating awesome content that is likely to get Wikipedia love.
The big brands have known this for some time and they are working hard to become integrated into lifestyles of their consumers by putting resources behind non-sales related utility and value.
To stand out among the clutter one has to produce content that is FAR more valuable to one’s audience than everyone else. That could be entertaining, educational, informative, or whatever your audience craves.
Do you sometimes feel dried up when it comes to finding new things to blog about? I have found that when it comes to writing, sometimes the juices just don’t want to flow. Outside of reading a great book called “Finding Your Flow” back in January I have often found that the following strategies are a good way to drum up some ideas and content.
