Campaign | Jacob S. Paulsen.com

UTM Tracking Codes for Web Traffic Acquisition Reporting

By Jacob Paulsen | September 29, 2014 |

I talk to a lot of digital marketers who drive a lot of web traffic from several different sources to their website but are currently unable to measure the value or conversion rates of these unique traffic channels. UTM codes can solve that problem.

3 Other Great Places to Buy PPC Advertising

By Jacob Paulsen | March 23, 2012 |

Are you tired of Google Adwords yet? I’m as big a fan of buying ads from Google as the next guy but sometimes you need to try new things. There are some great other sites out there where I think you will find its really easy to target your customers.