Tag Archives | audience

How To Get a Large and Engaged Loyal Audience

  • How do I build my email list?
  • How do I get more podcast listeners?
  • How do I get more website traffic?
  • How do I rank higher on search engines?
  • How do I get more YouTube subscribers?

All these questions have the same answer, and in my experience, it isn't what you want to hear.

The real question at the root of all of these:

Question: How Do I Get A Large and Engaged Loyal Audience?

Best Answer: Build and sell a product that you can profitably advertise at scale.

You may not believe me but don't worry I'm prepared to back up my claim and provide a roadmap.

There are three ways to build a large and engaged audience.

While I do feel that selling a product at scale is the easiest way to build an audience I must admit that there are other options. I just feel it is the easiest of the three methods.

Option 1: Be among the first in your market/niche on that platform. In almost every industry, you can go on YouTube and find a dozen or so channels that are very large. Often you might watch their content and ask yourself WHY they are so popular. The answer is often; they were an early adopter.

Today the odds are very low of you starting a YouTube channel in your industry and just taking off because you think you are as good as or better than the other giants already on YouTube in your industry.

YouTube is cluttered. It's been done. The low hanging fruit is gone.

This attitude is the equivalent of thinking you can be bigger than McDonald's because you can make a better hamburger.

For Option 1 to work you either need to be among the first voices in a new market or conversation or you need to be among the early adopters on a new platform that doesn't have great market penetration yet. Good luck.

Option 2: Do something so different, wild, interesting, entertaining that despite being late to the game people notice and share.

Sound hard? It is. Companies spend a lot of time and money trying to break through the clutter and it rarely works.

Option 3: Sell a product.

A Product Offering Saves the Day

If you can predictably break even or be profitable selling a product online by running advertising for that product, then you can scale that to some degree and acquire customers.

Customers = Audience.

Resource: Machine Builders

And not just any audience… buyers. People who are willing to put in a credit card number to buy a product in your industry. There is no better audience than a group of past and current customers.

So, as a content creator who wants to build a large audience for whatever reason; consider that the answer to your problem might be building and selling a product at scale… even if you only break even.

But I Just Want to Be An Influencer I Don't Want to Sell Stuff

This is an understandable sentiment. Afterall, you want to grow your audience not go into business right?

You can always take a run at options 1 and 2 above but your odds of success are very low and I have to ask, what is the end goal of growing your audience anyway?

Isn't your intent to monetize that audience by getting sponsors or companies willing to give you product and money? So your end objective is to go into business anyway right?

Why not accelerate that by creating or finding a product you can sell online at SCALE. Something you can advertise and still break even or be profitable selling.


Alexa: Website Information Source & SEO Tool

alexaAlexa was founded in 1996 as the web’s premier information source for websites. The data is gathered by anonymous web users around the world that use the Alexa toolbar. Millions of users now have the toolbar installed on their browser and Alexa has become one of the world’s largest crawlers of the web. You can also download the toolbar to help Alexa gather data. Considering that you probably visit your own websites more than the average web user, it can only improve your site’s rankings to use the Alexa toolbar.

The most popular statistic that Alexa publishes is the Alexa Traffic Rank. The traffic ranker lists all the websites in the world/country in order of popularity. Currently the top ten sites include Google, Facebook, YouTube, Yahoo, Live, Baidu, Wikipedia, Blogger, MSN, and Tencent. (Twitter is number 11). JacobSPaulsen.com is number 2,050,162 which while its not super impressive, I’m not embarassed by it. My Android site is number 588,385 in the world, 455,781 in the USA.

Alexa also provides insights into the age, gender, and education levels of users who visit any given website. Because the information is gathered in the open, it is also made available to the public. This is one of the reasons why Alexa has become a great research tool to check out your competitors or the website of a company that you are considering working for or with. Of particular interest are the trends of a site, meaning if the traffic and reach is decreasing or increasing over the last 30-90 days.

Alexa is also a great SEO tool. You can quickly learn about the high impact search queries that are driving traffic to any given website… including that of your competition.

Regardless of what role you play in the internet marketing arena, Alexa can be a powerful tool for you. Install the Alexa toolbar today to begin contributing to the information galaxy.