I work in the firearm industry. My job is to be both a subject matter expert on anything relating to defensive shooting and concealed carry while also generating revenue and selling products. This page is an archive of content on this site relating to the firearm industry including marketing, content, and subject matter articles, interviews, etc.

Firearm Trainer's Podcast – Visual Stimulus in Training

By Jacob Paulsen | January 4, 2021

A great conversation in which I'm asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.

Off Duty On Duty Podcast – Weapon Lights Yes, No Why not?

By Jacob Paulsen | September 9, 2020

A fun conversation about the actual application of a weapon-mounted light vs a handheld light.

Interview: “Doing Things He Loves – Guns and Internet Marketing”

By Jacob Paulsen | May 22, 2020

On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…