I work in the firearm industry. My job is to be both a subject matter expert on anything relating to defensive shooting and concealed carry while also generating revenue and selling products. This page is an archive of content on this site relating to the firearm industry including marketing, content, and subject matter articles, interviews, etc.
Firearm Trainers Association: How To Change Your Marketing Strategy In A Constitutional Carry State
Guest post I wrote for the FTA about overcoming the challenges of marketing firearm training classes in a state where no class is required to carry concealed. Firearm Trainers as a whole aren't known for being great marketers so this is ultimately an introduction to marketing funnels.
Facebook and The Gun Industry – What You Need To Know
Operating a business in the firearm industry even if you don't sell guns, comes with complications and risk. This article is part of a series of articles I'm publishing about various online platforms, merchant providers, and tools that have policies related to the firearm industry. Aside from being a popular social media website and platform,…
USA Safe & Vault – Choosing A Gun Safe?
Interviewed along with 25 other industry experts about what to look for when buying a gun safe.
Firearm Trainers Association – Another Look at Cancellation Policies
Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce
Firearm Trainer's Podcast – Affiliate Marketing Programs
Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.
Firearm Trainer's Podcast – Affiliate Marketing Part 1
Part 1 in this series. I talk about how to approach affiliate marketing for success.
ABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun
ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.
Firearm Trainer's Podcast – Visual Stimulus in Training
A great conversation in which I'm asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.
Off Duty On Duty Podcast – Weapon Lights Yes, No Why not?
A fun conversation about the actual application of a weapon-mounted light vs a handheld light.
Interview: “Doing Things He Loves – Guns and Internet Marketing”
On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…
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