I work in the firearm industry. My job is to be both a subject matter expert on anything relating to defensive shooting and concealed carry while also generating revenue and selling products. This page is an archive of content on this site relating to the firearm industry including marketing, content, and subject matter articles, interviews, etc.

Firearm Trainers Association – Another Look at Cancellation Policies

By Jacob Paulsen | March 30, 2021

Guest post I wrote for the FTA about how cancellation policies affect up front conversion rates in eCommerce

Firearm Trainer's Podcast – Affiliate Marketing Programs

By Jacob Paulsen | March 16, 2021

Part 2 in this series. I discuss different affiliate programs that would likely be of interest to a firearm instructor in America.

Firearm Trainer's Podcast – Affiliate Marketing Part 1

By Jacob Paulsen | February 15, 2021

Part 1 in this series. I talk about how to approach affiliate marketing for success.

ABC Denver – Study shows wielding a gun could lead people to misperceive others as holding a gun

By Jacob Paulsen | January 25, 2021

ABC asks me to weigh in on a study that suggests that carrying a gun increases the odds of you mistakingly thinking others are wielding a gun.

Firearm Trainer's Podcast – Visual Stimulus in Training

By Jacob Paulsen | January 4, 2021

A great conversation in which I'm asks to discuss the idea of reacting to a visual stimulus instead of an audible one as we are accustomed to doing.

Off Duty On Duty Podcast – Weapon Lights Yes, No Why not?

By Jacob Paulsen | September 9, 2020

A fun conversation about the actual application of a weapon-mounted light vs a handheld light.

Interview: “Doing Things He Loves – Guns and Internet Marketing”

By Jacob Paulsen | May 22, 2020

On May 21st 2020, my interview with Bart Merrell on his podcast was published. Bart and I crossed paths in a business venture back in 2007 and I was very excited to hear from him and honored to be invited as a guest on his podcast. Here is the interview: Some important topics we covered:…