Marketing Books
Jacob's Bookshelf: Marketing
In June of this year I read Start With Why by Simon Sinek as part of my online business book group. It has been awhile since I read a book that drove so many actions in my life. My approach has been better aligned with my values and I'm …
WOW!!! This book goes into my Favorites for sure! If you want to create Time & Wealth Freedom you can't afford not to read this book. I will for sure be listening to this in audio in the next year or so.
Update Mar 2011: Just listened t…
Love the book and the front cover image 🙂 I learned a lot about basic communication skills as it can apply in all aspects of my life. As a marketing professional it really stuck with me. While reading this book I was working on an outdo…
This is the best guide to social media for business that I have ever read. As a professional in the space, I learned a few things, and was reminded of many other important things.
Dave understands that giving away valuable content is th…
Great book. This book is both the story of Tony's life but also the Zappos story which of course are one and the same. Understanding Tony's background is important to understanding Zappos and what makes it special.
This is both an insp…
This book goes into the Top 10 Must Reads that I recommend to everyone in every profession. The principles of "connecting" strike a nerve of truth that gives power to the actionable steps the author suggests. I love the new vocabulary th…
Seth's approach to defining leadership is refreshing although I should make it clear that this isn't a book about leadership. This book is about making change. Creating a tribe around an idea or finding a tribe that exists and leading it…
The words that come to mind in this book are simple and powerful.
Be the Best At What Matters Most implies that we must first discover what is the thing that matters the most in our marketplace, and then be the best at it. Win at the b…
