Jacob's Bookshelf: Marketing

Start with Why: How Great Leaders Inspire Everyone to Take Action
it was amazing
In June of this year I read Start With Why by Simon Sinek as part of my online business book group. It has been awhile since I read a book that drove so many actions in my life. My approach has been better aligned with my values and I'm …
tagged: top-10-for-all, personal-development, sales, my-favorites, marketin…
The 4-Hour Workweek
it was amazing
WOW!!! This book goes into my Favorites for sure! If you want to create Time & Wealth Freedom you can't afford not to read this book. I will for sure be listening to this in audio in the next year or so. Update Mar 2011: Just listened t…
tagged: marketing, my-favorites, and top-10-for-all
Made to Stick: Why Some Ideas Survive and Others Die
it was amazing
Love the book and the front cover image 🙂 I learned a lot about basic communication skills as it can apply in all aspects of my life. As a marketing professional it really stuck with me. While reading this book I was working on an outdo…
tagged: my-favorites and marketing
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook
it was amazing
This is the best guide to social media for business that I have ever read. As a professional in the space, I learned a few things, and was reminded of many other important things. Dave understands that giving away valuable content is th…
tagged: my-favorites and marketing
Delivering Happiness: A Path to Profits, Passion, and Purpose
it was amazing
Great book. This book is both the story of Tony's life but also the Zappos story which of course are one and the same. Understanding Tony's background is important to understanding Zappos and what makes it special. This is both an insp…
tagged: marketing and inspiring
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
it was amazing
This book goes into the Top 10 Must Reads that I recommend to everyone in every profession. The principles of "connecting" strike a nerve of truth that gives power to the actionable steps the author suggests. I love the new vocabulary th…
tagged: my-favorites and marketing
Tribes: We Need You to Lead Us
it was amazing
Seth's approach to defining leadership is refreshing although I should make it clear that this isn't a book about leadership. This book is about making change. Creating a tribe around an idea or finding a tribe that exists and leading it…
tagged: marketing
Be the Best at What Matters Most: The Only Strategy You Will Ever Need
really liked it
The words that come to mind in this book are simple and powerful. Be the Best At What Matters Most implies that we must first discover what is the thing that matters the most in our marketplace, and then be the best at it. Win at the b…
tagged: marketing

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